CARU's Annual Supporter's Council Meeting Was a Success!

CARU held its annual Supporter's Council Meeting at Davis & Gilbert LLP this week in New York City. The Supporter's Council Meeting is a chance for CARU's supporters to meet and discuss the latest developments in the industry and pressing issues that companies are being faced with. It's a chance to network with other industry professionals as well and learn how they're dealing with them.

This year, we kicked off the day by revisiting the COPPA changes and discussed how they are continuing to affect the industry. Attendees had the chance to discuss the law's grey areas and their implications on business. CARU welcomed the feedback, which it plans to take to its ongoing discussions with the FTC about the law's more nuanced intricacies. Next, Jon Brescia from the Online Interest-Based Accountability Program spoke about evolving methods of online tracking such as cookie-less tracking on both desktop and mobile devices. Participants had a chance to learn more about the way CARU and the Accountability program work behind the scenes to identify these trackers and ensure that Safe Harbor participants aren't running afoul of COPPA's new rules.

Elaine Kolish and Maureen Enright from the Children's Food and Beverage Advertising Initiative were also present to discuss how the CFBAI harmoniously works with CARU. Discussions touched upon streaming media and how to ensure proper ad placement.

Finally, in the wake of the evolving landscape of third-party video platforms, discussion moved onto issues of blurring, endorsements and the future implications of similar platforms.

CARU also addressed its Supporters about what it's been up to in the last year and what its future plans are. CARU also asked its supporters for feedback on what they believe should be CARU's focus for the upcoming year.

Being a member of CARU gives supporters a seat at the table when discussing issues on the forefront in the industry. If your'e not already a member of CARU contact Wayne Keeley (wkeeley@caru.bbb.org) or Jay Black (jblack@caru.bbb.org) to discuss how you can join.

CARU Speaks at Community Board in Manhattan

CARU staff attorney Andra Dallas gave a presentation to Community Board 1, serving lower Manhattan on Monday, December 7 th . Andra spoke to the Board’s Youth Committee about the importance of teaching children about understanding advertising and safe online practices. District Manager Noah Pfefferblit remarked, “thank you for your informative presentation to our Youth Committee members,” and offered the Board’s assistance if they “can be helpful to the important efforts at the Children's Advertising Review Unit.” Are you interested in having a CARU staff member visit your community board? Contact adallas@caru.bbb.org.

i-Dressup Shuts Down in Wake of Privacy Breach and COPPA Violation

I-Dressup, a fashion-themed social website for teens, has completely shut down as part of a settlement with the New Jersey Department of Consumer Affairs, following a massive privacy breach and violations of the federal Children's Online Privacy Protection Act (COPPA) and New Jersey state law. In September 2016, a hacker sent 2.2 million i-Dressup account credentials to technology blog Arstechnica as well as to haveibeenpwned.com, a searchable online database of data breaches. Responding to the news, New Jersey investigators discovered that 2,519 of the compromised accounts belonged to New Jersey children below age 13. I-Dressup, allegedly aware that it had child users, had violated COPPA by failing to obtain verifiable parental consent prior to collecting and processing personal information from the children, including first and last names and email addresses. In a consent decree with the New Jersey Attorney General Gurbir Gerwal, parent company Unixiz has closed i-Dressup,

Kids Internet Design and Safety Act Seeks to Protect Children from Harmful Online Content

United States Senators, Mr. Richard Blumenthal from Connecticut and Mr. Edward Markey from Massachusetts, introduced a new bill referred to as the Kids Internet Design and Safety Act (the “KIDS Act”). One of the Senator’s introducing the KIDS Act, Mr. Edward Markey, was the co-author of the Children’s Online Privacy Protection Act (“COPPA”). The KIDS Act seeks to include noteworthy advertising rules and create new protections for children online, specifically for online users under the age of 16. The proposed advertising rules within the KIDS Act are to ban websites from: (1) exposing young online users to advertisements “with embedded interactive elements”; (2) recommending any content involving alcohol, nicotine, or tobacco to young online users; and (3) recommending content that includes influencer marketing, like unboxing videos, or host-selling to young online users. Additionally, the KIDS Act seeks to prohibit certain online features to protect children, like prohibiting

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