CARU held its annual Supporter's Council Meeting at Davis & Gilbert LLP this week in New York City. The Supporter's Council Meeting is a chance for CARU's supporters to meet and discuss the latest developments in the industry and pressing issues that companies are being faced with. It's a chance to network with other industry professionals as well and learn how they're dealing with them. This year, we kicked off the day by revisiting the COPPA changes and discussed how they are continuing to affect the industry. Attendees had the chance to discuss the law's grey areas and their implications on business. CARU welcomed the feedback, which it plans to take to its ongoing discussions with the FTC about the law's more nuanced intricacies. Next, Jon Brescia from the Online Interest-Based Accountability Program spoke about evolving methods of online tracking such as cookie-less tracking on both desktop and mobile devices. Participants had a chance to learn...

Davis & Gilbert LLP took a moment to remind advertisers who market to children that even though 2013 brought a heavy focus on learning how to comply with the FTC’s changes to the Children’s Online Privacy Protection Rule (COPPA), the Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising. To gain insight into what happened with CARU and its inquiries in 2013 check out Davis & Gilbert's helpful summary here .