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CARU Says Stride Rite Should Discontinue Claims

CARU's recent decision regarding Stride Rite's "Leepz" footwear recommended that the shoemaker discontinue advertising that implies that the sneakers allow children to jump higher. Hunton & Williams LLP covered this case as newsworthy on its blog.

To read the full case, visit CARU's Case Database. If you do not have a subscription, please contact Jay Black at or (212) 705-0111.

To read the write up on Lexology, click here.
Recent posts

CARU's Director, Dona Fraser quoted in Money Watch Article

Today, January 10, 2018, CARU's Director, Dona Fraser was quoted in CBS News' Money Watch article entitled, "How to Tame Household Privacy Threats from Toys, TVs and More."

Fraser warned that it's not just children's toys that are spying on families, she explained that everyone is vulnerable.

Click here to check out CARU's advice and read the article in its entirety.

Safety Tips for Parents Buying Smart and Connected Toys This Holiday Season

Teddy bears once filled with stuffing are now hard-wired with smart technology. Internet-connected toys can be fun but they can also put your family at risk if proper care is not taken when buying and using these devices.

Now, more than ever before, The Children’s Advertising Review Unit (CARU) encounters toys that may collect personal information (e.g. name, email address) from children. Unfortunately, this may be done without parents knowing it’s happening. Much like many offline experiences where parent’s permission is required before collecting or using your child’s information, the online world is the same: parental permission is required! These connected toys aren’t inherently bad; in fact, they can be highly educational and fun as long as parents are well-informed and choose wisely. But if you choose the wrong toy, there can be consequences (check out our issues we had with a recent smart toy here) Santa checks his list twice and responsible parents should too-- you may be surpr…

FTC Provides Additional Guidance on COPPA and Voice Recordings

Today, the Federal Trade Commission (FTC) provided additional guidance on the Children's Online Privacy Protection Act (COPPA) when it comes to voice recordings. Find out more about this policy on the FTC's website here.

In Case You Haven't Heard, CARU Welcomed Dona Fraser as its New Director

CARU recently welcomed leading privacy expert, Dona Fraser to its team as its Director. We are looking forward to an exciting year full of new opportunities. Dona comes to CARU from the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry. Ms. Fraser brings a strong understanding of the challenges that the industry is facing both here and abroad. As CARU enters this new and exciting era, we look forward to sharing our upcoming priorities in the near future.

For more information, please visit CARU's Press Release here.

FTC Updates its Endorsement Guides

Today, the Federal Trade Commission (FTC) issued an updated version of The FTC's Endorsement Guides: What People Are Asking. The revised version includes more than an additional 20 questions and answers to specific scenarios of social media marketing and whether disclosures of material connections are required in such situations.

These new questions touch upon tags, Instagram, Snapchat, obligations of foreign influencers, disclosure of free travel as well as the adequacy of certain popularized hashtags like #ambassador.

FTC Updates its Guidance on COPPA with Compliance Plan for Businesses

In an effort to stay up to date with technology developments like internet-connected toys and other devices for children, the Federal Trade Commission (“FTC”)  updated its guidance for complying with the Children’s Online Privacy Protection Act (“COPPA”). It released a “Six-Step Compliance Plan for Your Business." The document is an excellent resource for businesses looking for clarity and guidance on how to comply with COPPA.