The Children’s Confection Advertising Initiative (CCAI) recently released its Annual Report , demonstrating excellent compliance and a positive outlook as more companies uphold their commitment to avoid advertising food and beverage products to children under 12. The nine confection companies that participate in CCAI join the five larger confection companies that are already members of the Children’s Food and Beverage Advertising Initiative (CFBAI) that do not advertise to children. Like CARU, both of these self-regulatory programs are administered by the Council of Better Business Bureaus (CBBB). Compliance of the CCAI participants was assessed by CFBAI's independent monitoring of child-directed media (including programming on television, print, radio, and digital media like apps and YouTube channels). Newer members of the initiative are bound to receive an assessment in CCAI’s 2018 report, to be released next year. The CCAI was established by CBBB in partnership with the...

CARU held its annual Supporter's Council Meeting at Davis & Gilbert LLP this week in New York City. The Supporter's Council Meeting is a chance for CARU's supporters to meet and discuss the latest developments in the industry and pressing issues that companies are being faced with. It's a chance to network with other industry professionals as well and learn how they're dealing with them. This year, we kicked off the day by revisiting the COPPA changes and discussed how they are continuing to affect the industry. Attendees had the chance to discuss the law's grey areas and their implications on business. CARU welcomed the feedback, which it plans to take to its ongoing discussions with the FTC about the law's more nuanced intricacies. Next, Jon Brescia from the Online Interest-Based Accountability Program spoke about evolving methods of online tracking such as cookie-less tracking on both desktop and mobile devices. Participants had a chance to learn...