Skip to main content

Will YouTube End Targeted Ads on Videos Aimed at Children?


Bloomberg is reporting that YouTube may be finalizing plans to end "targeted" advertising on videos that children are likely to watch. The Federal Trade Commission (FTC) has been looking into whether YouTube violated the Children's Online Privacy Protection Act (COPPA). The agency is rumored to have reached a settlement with YouTube though terms of such a deal have yet to be released.

Currently YouTube offers two types of ads: one is contextual solely based on the content of the video and the other is targeted, based on a user's behavior. The latter requires companies to obtain parental consent before doing. According to reports from Bloomberg, the proposal would only end targeted ads. The rumored proposal, would not please complainants who submitted a complaint asking that YouTube move all content to a designated app for children. Joseph Simons, the FTC chairman asked in July if the groups would be satisfied if YouTube disabled ads on such videos. This rumored proposal would not even go that far. According to Jeff Chester, if this were the case, he and other organizations would likely challenge the decision.

Visit Bloomberg to read more about the YouTube settlement with the FTC.




Popular posts from this blog

CARU Speaks at Community Board in Manhattan

CARU staff attorney Andra Dallas gave a presentation to Community Board 1, serving lower Manhattan on Monday, December 7 th .  Andra spoke to the Board’s Youth Committee about the importance of teaching children about understanding advertising and safe online practices.  District Manager Noah Pfefferblit remarked, “thank you for your informative presentation to our Youth Committee members,” and offered the Board’s assistance if they “can be helpful to the important efforts at the Children's Advertising Review Unit.” Are you interested in having a CARU staff member visit your community board? Contact adallas@caru.bbb.org.

i-Dressup Shuts Down in Wake of Privacy Breach and COPPA Violation

I-Dressup, a fashion-themed social website for teens, has completely shut down as part of a settlement with the New Jersey Department of Consumer Affairs, following a massive privacy breach and violations of the federal Children's Online Privacy Protection Act (COPPA) and New Jersey state law. In September 2016, a hacker sent 2.2 million i-Dressup account credentials to technology blog Arstechnica as well as to haveibeenpwned.com, a searchable online database of data breaches. Responding to the news, New Jersey investigators discovered that 2,519 of the compromised accounts belonged to New Jersey children below age 13. I-Dressup, allegedly aware that it had child users, had violated COPPA by failing to obtain verifiable parental consent prior to collecting and processing personal information from the children, including first and last names and email addresses. In a consent decree with the New Jersey Attorney General Gurbir Gerwal, parent company Unixiz has closed i-Dressup,

Kids Internet Design and Safety Act Seeks to Protect Children from Harmful Online Content

United States Senators, Mr. Richard Blumenthal from Connecticut and Mr. Edward Markey from Massachusetts, introduced a new bill referred to as the Kids Internet Design and Safety Act (the “KIDS Act”). One of the Senator’s introducing the KIDS Act, Mr. Edward Markey, was the co-author of the Children’s Online Privacy Protection Act (“COPPA”). The KIDS Act seeks to include noteworthy advertising rules and create new protections for children online, specifically for online users under the age of 16. The proposed advertising rules within the KIDS Act are to ban websites from: (1) exposing young online users to advertisements “with embedded interactive elements”; (2) recommending any content involving alcohol, nicotine, or tobacco to young online users; and (3) recommending content that includes influencer marketing, like unboxing videos, or host-selling to young online users. Additionally, the KIDS Act seeks to prohibit certain online features to protect children, like prohibiting