Google will pay a fine of $170 million dollars to the Federal Trade Commission (FTC) and New York State Attorney General to settle an investigation into alleged violations of the federal Children’s Online Privacy Protection Act (COPPA) by its subsidiary video sharing platform, YouTube. The amount of the settlement is the largest fine imposed by the FTC in a case involving children’s privacy. The record was set just earlier this year for $5.7 million by the app TikTok for children’s privacy violations (originally referred to the FTC by CARU!). The investigation concerned the collection of children’s personal data and user activity without the consent of their parents. This information was then utilized to target ads at children. COPPA prohibits online service providers, such as YouTube, from collecting personal data from children under the age of 13 without their parent’s permission.  In addition to the fine, as part of the settlement, YouTube agreed to take further action ...

Bloomberg is reporting that YouTube may be finalizing plans to end "targeted" advertising on videos that children are likely to watch. The Federal Trade Commission (FTC) has been looking into whether YouTube violated the Children's Online Privacy Protection Act (COPPA). The agency is rumored to have reached a settlement with YouTube though terms of such a deal have yet to be released. Currently YouTube offers two types of ads: one is contextual solely based on the content of the video and the other is targeted, based on a user's behavior. The latter requires companies to obtain parental consent before doing. According to reports from Bloomberg, the proposal would only end targeted ads. The rumored proposal, would not please complainants who submitted a complaint asking that YouTube move all content to a designated app for children. Joseph Simons, the FTC chairman asked in July if the groups would be satisfied if YouTube disabled ads on such videos. This rumored p...