CARU and ASRC Make an Appearance at the 37th BAA Conference

CARU attended the Brand Activation Association's (BAA, which is a division of the ANA) 37th Marketing Conference this year in Chicago. There were two days of inspiring and thought-provoking panels from senior lawyers and marketers all about promotional marketing. There were over 750 people in attendance composed of the nation's leading regulators, lawyers, marketers and technology innovators.

Ron Urbach's Epic Annual Address

This year's conference was entitled, "Walking the Line: Between Innovation and Regulation." Panels featured heavy hitters in the industry like Loeb & Loeb's Ken Florin focusing on social and digital media, and Ronald Urbach, Chairman, of Davis & Gilbert offering a look at the interplay of marketing and advertising to activate brands. There were two keynote addresses: one on the future Federal Trade Commission policy and enforcement by Daniel Kaufman, Deputy Director, Bureau of Consumer Protection, FTC and another called Crossing the Line: Conflicts between Creative and Legal from Sony Pictures Entertainment's George Leon and Eric Baum. Amy Mudge of Venable and Mary Engle (along with several other FTC guest appearances) discussed how to defend against actual and potential regulatory investigations.

Jeff Greenbaum, Martin Zwerling and Leslie Fair

And the Advertising Self-Regulatory Review Council (ASRC) had a major presence as well. Rebecca Griffith (along with John Feldman at Reed Smith) spoke the first day of the conference about consumer reviews. Martin Zwerling (along with Jefrrey Greenbaum, Managing Partner, Frankfurt Kurnit; and Leslie Fair, Senior Attorney Bureau of Consumer Protection, FTC) gave an in-depth review of 2015's key advertising law developments. Katie Goldstein from the Children's Advertising Review Unit (CARU) spoke with co-moderators Allison Fitzpatrick of Davis & Gilbert and Barry Benjamin at Kilpatrick, Townsend & Stockton, about issues pertaining to children's advertising. And Lee Peeler closed out the conference with a discussion about mobile marketing developments with Marc Roth of Manatt, Phelps & Phillips.

Barry Benjamin, Katie Goldstein, Allison Fitzpatrick and Joe Sena

Make sure you're following us on Twitter. We are often live-tweeting fun and interesting tidbits from the events we attend.

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