CARU attended the Brand Activation Association's (BAA, which is a division of the ANA) 37th Marketing Conference this year in Chicago. There were two days of inspiring and thought-provoking panels from senior lawyers and marketers all about promotional marketing. There were over 750 people in attendance composed of the nation's leading regulators, lawyers, marketers and technology innovators.  Ron Urbach's Epic Annual Address This year's conference was entitled, "Walking the Line: Between Innovation and Regulation." Panels featured heavy hitters in the industry like  Loeb & Loeb's Ken Florin focusing on social and digital media, and  Ronald Urbach , Chairman, of Davis & Gilbert  offering a look at the interplay of marketing and advertising to activate brands. There were two  keynote addresses: one on the future Federal Trade Commission policy and enforcement by   Daniel Kaufman , Deputy Director, Bureau of Consumer Protection, F...