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The Children's Advertising Review Unit and the Toy Industry Association collaborate on a Parent's Guide to Advertising

The Children's Advertising Review Unit (CARU) and the Toy Industry Association (TIA) have teamed up to bring parents an updated Parent's Guide to Advertising and children. This free guide helps parents understand and discuss advertising when it comes to their children. It provides strategies to teach kids about the purpose of advertising, how to differentiate between different types of marketing as well as how to identify it.

To download a free copy to help teach your children about advertising visit TIA's website by clicking here.

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CARU recently issued a decision about inadequate disclosures on EvanTube. This is a case of first impression and certainly something industry will want to take note of.

For more information, check out CARU's press release or this post on Media Post for further details.