The Children's Advertising Review Unit (CARU) and the Toy Industry Association (TIA) have teamed up to bring parents an updated Parent's Guide to Advertising and children. This free guide helps parents understand and discuss advertising when it comes to their children. It provides strategies to teach kids about the purpose of advertising, how to differentiate between different types of marketing as well as how to identify it. To download a free copy to help teach your children about advertising visit TIA's website by clicking here .

If you're like most parents you want to keep your kids safe online. Doing so these days is no easy task and many parents are finding themselves feeling not only overwhelmed by the unknown on the Internet, but also less adept than their children at using the very devices, websites and apps that worry them. CARU is the self-regulatory body for children's advertising. We work to ensure that all advertising to children is truthful, accurate and not deceptive. We also monitor websites online to make sure that they are safe and that they don't violate the Children's Online Privacy Protection Act. When we come across something that we think parents may find useful for helping ensure that their kids have a safe online experience, we want to share it! If you are one of these parents who want to make sure that your kids are making smart and responsible decisions online there is an interesting new resource that helps families do just that. ThinkBeforeYouLink.com offers tools...