CARU attended the Brand Activation Association's (BAA, which is a division of the ANA) 37th Marketing Conference this year in Chicago. There were two days of inspiring and thought-provoking panels from senior lawyers and marketers all about promotional marketing. There were over 750 people in attendance composed of the nation's leading regulators, lawyers, marketers and technology innovators.
|Ron Urbach's Epic Annual Address|
This year's conference was entitled, "Walking the Line: Between Innovation and Regulation." Panels featured heavy hitters in the industry like Loeb & Loeb's Ken Florin focusing on social and digital media, and , Chairman, of Davis & Gilbert offering a look at the interplay of marketing and advertising to activate brands. There were two keynote addresses: one on the future Federal Trade Commission policy and enforcement by , Deputy Director, Bureau of Consumer Protection, FTC and another called Crossing the Line: Conflicts between Creative and Legal from Sony Pictures Entertainment's and FTC
|Jeff Greenbaum, Martin Zwerling and Leslie Fair|
, Managing Partner, Frankfurt Kurnit; and , Senior Attorney Bureau of Consumer Protection, FTC) gave an in-depth review of 2015's key advertising law developments. Katie Goldstein from the Children's Advertising Review Unit (CARU) spoke with co-moderators Allison Fitzpatrick of Davis & Gilbert and Barry Benjamin at Kilpatrick, Townsend & Stockton, about issues pertaining to children's advertising. And Lee Peeler closed out the conference with a discussion about mobile marketing developments with Marc Roth of Manatt, Phelps & Phillips.
|Barry Benjamin, Katie Goldstein, Allison Fitzpatrick and Joe Sena|
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