The Children's Advertising Review Unit's latest happenings as well as industry news affecting the children's advertising industry.
The Latest News From...
Monday, April 21, 2014
Join CARU for its Annual California Conference About Marketing to Children
It's that time of year again: CARU's 4th Annual West Coast Conference: Marketing to Children in a Digital Landscape. The conference is going to be heldMay 7th, 2014 at The Beverly Hilton in Los Angeles, CA.
Hear from the experts about the legal and practical challenges posed by implementing the FTC's new Children’s Privacy Regulations as they apply to Apps, social media, websites and more. Panelists will examine domestic and global challenges to self-regulation of advertising to children including social media, mobile marketing, and advertising and marketing in Latino markets.
The conference will also provide attendees with practical information to enhance their ability to navigate the children’s advertising industry’s self-regulatory forum, specifically CARU’s Self-Regulatory Program for children’s advertising.
This year there will also be a special workshop focusing on Food and Beverage marketing to children. This will be held the day before the main conference on May 6th, also at The Beverly Hilton from 2-4:30pm. Panelists will discuss practical considerations for running a successful children's food & beverage advertising campaign.
The event has been submitted for approximately 4-6 CLE credits.