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Showing posts with the label Marketing to Kids

Children’s Online Safety 101: Tips for Parents Amid Concerns

The opportunities that are presented to children online are seemingly endless. Many of them provide enriching and educational experiences--but allowing our kids to learn and socialize online comes with benefits as well as risks. Recently, there has been much concern over data privacy and children’s safety, especially in the first few months of 2019. The Children’s Advertising Review Unit (CARU) has curated this helpful resource for parents to take appropriate steps to protect children. Review any apps before your child downloads it. Law enforcement officials in Ohio and Alabama released a list of fourteen apps that parents should be aware of,   known for bullying, sharing location information, storing data, and talking to strangers. The list includes popular apps such as Bumble, Live.Me, Snapchat, Holla, Whisper, Ask.FM, and Calculator%. In addition, some apps that are presumed harmless have become notorious for “accidental in-app purchases,” including Facebookin-app...

Join CARU for its Annual California Conference About Marketing to Children

It's that time of year again: CARU's 4th  Annual West Coast Conference:  Marketing to Children in a Digital Landscape. The conference is going to be held   May 7th, 2014 at  The Beverly Hilton  in Los Angeles, CA. Hear from the experts about the legal and practical challenges posed by implementing the FTC's new Children’s Privacy Regulations as they apply to Apps, social media, websites and more. Panelists will examine domestic and global challenges to self-regulation of advertising to children including social media, mobile marketing, and advertising and marketing in Latino markets. The conference will also provide attendees with practical information to enhance their ability to navigate the children’s advertising industry’s self-regulatory forum, specifically CARU’s Self-Regulatory Program for children’s advertising.  This year there will also be a special workshop focusing on Food and Beverage marketing to children. This will be held the day bef...