The preliminary feedback is in and CARU’s 2016 Annual Conference was a resounding success. Indeed, one comment was that the conference was taken to an entirely different level this year. It was held at the beautiful Ritz-Carlton in Marina Del Ray. It was very well attended with both CARU Supporters and others in the children’s advertising industry including: Cartoon Network, Disney, Dreamworks, General Mills, Google, MPAA, Nickelodeon and many more. The conference was officially titled, Reimagining Children’s Advertising: Getting it Right in an Evolving Landscape. All of the panels featured expert speakers and in-depth substantive content. The conference got a rousing start from a fireside chat between Paul Berberian, CEO of Sphero (maker of BB-8 toy from Star Wars ) and ASRC’s CEO, Lee Peeler. Paul described the process by which Sphero obtained the contract from Disney to create and market BB-8 and the various pitfalls they worked hard to avoid along the way. If you haven't...

It's that time of year again: CARU's 4th  Annual West Coast Conference:  Marketing to Children in a Digital Landscape. The conference is going to be held   May 7th, 2014 at  The Beverly Hilton  in Los Angeles, CA. Hear from the experts about the legal and practical challenges posed by implementing the FTC's new Children’s Privacy Regulations as they apply to Apps, social media, websites and more. Panelists will examine domestic and global challenges to self-regulation of advertising to children including social media, mobile marketing, and advertising and marketing in Latino markets. The conference will also provide attendees with practical information to enhance their ability to navigate the children’s advertising industry’s self-regulatory forum, specifically CARU’s Self-Regulatory Program for children’s advertising.  This year there will also be a special workshop focusing on Food and Beverage marketing to children. This will be held the day bef...