CARU received some nice press about it's annual 2014 conference in Law 360. To check out the articles, please click here or here .

Yesterday, CARU held its annual conference at the Ritz-Carlton New York, Battery Park. The event was an excellent opportunity for industry members to discuss issues and concerns amongst the community.  Panelists wowed attendees with a wealth of information. Discussions focused on issues facing the children's advertising industry, how online and mobile technology has changed the way companies market their products to children in the US and abroad, nuances of the modified COPPA Rule, how companies are implementing new practices to comply with these changes in their online and mobile marketing and much much more. Panelists also discussed strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory compliance, marketing to children through non-traditional means, domestic and global challenges in self-regulation. There was even a panel advising what to consider when working with younger talent--something that ...

CARU's annual conference is happening next week on Wednesday October 1st at the Ritz-Carlton New York, Battery Park . CARU believes that if there is one conference to attend this year about children's marketing, this is it. With so much  happening right now in the children's marketing industry, you can't afford not to be a part of the discussion.   Expert panelists will consider challenging issues facing the Children's Advertising Industry, focusing on how online and mobile technology has changed the way companies market their products to children in the US and abroad. A significant emphasis will be placed on the modifications to the FTC's COPPA Rule, including discussions on how companies are implementing new practices to comply with these changes in their online and mobile marketing. Panelists will also discuss  strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory complianc...

Reports around the globe seem to be indicating that Google may soon allow children to have their own accounts. The rumor is that the suite of services will be compliant with the Children's Online Privacy Protection Act (COPPA). We hear that they are planning to create children versions of platforms like Youtube and Gmail. To find out more, check out this article .

It's no secret the Children's Online Privacy Protection Act can be a little confusing. To clarify some of the law's more difficult nuances the FTC published the COPPA FAQs several years ago. The FTC is constantly updating the FAQs as the law evolves with new technologies. Today, the COPPA FAQs have been updated again in an effort to help companies better understand COPPA's fine details. The updates address acceptable methods of verifiable parental consent. Changes can be found in FAQs H.5 and H.10, and there is also a new FAQs are located  at H.16.  You can find the new COPPA FAQs on the FTC Website . 

The Federal Trade Commission (FTC) filed suit against Amazon.com last week seeking millions of dollars in restitution for unauthorized charges, which were incurred by children making in-app purchases without obtaining parental consent while playing online games. Although Apple agreed to pay a $32.5 million settlement, Amazon insists that it has addressed consumer complaints for unauthorized purchases individually and maintains that its situation is different from Apple's. The FTC, however, believes that despite years of consumer issues, Amazon allowed these practices to persist. To read more about the FTC's second case recently involving in-app purchases, visit the FTC website for further details.

It's certainly no secret that there are millions of children on Facebook who legally are not supposed to be there, but pretty soon they may just get their wish. Facebook has filed for a patent that would allow them to finally join. The patent would allow for parental supervision--just adding one more thing to parents' neverending to-dos! To read more about what this process would entail, click here .