Skip to main content

CARU's Annual Conference Was a Success

Yesterday, CARU held its annual conference at the Ritz-Carlton New York, Battery Park. The event was an excellent opportunity for industry members to discuss issues and concerns amongst the community. 

Panelists wowed attendees with a wealth of information. Discussions focused on issues facing the children's advertising industry, how online and mobile technology has changed the way companies market their products to children in the US and abroad, nuances of the modified COPPA Rule, how companies are implementing new practices to comply with these changes in their online and mobile marketing and much much more. Panelists also discussed strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory compliance, marketing to children through non-traditional means, domestic and global challenges in self-regulation. There was even a panel advising what to consider when working with younger talent--something that many in the industry is familiar with. 

The Keynote speaker, Terrell McSweeny, urged advertisers and others covered by its Children's Online Privacy Protection Act Rule not to ignore the regulation's data security requirements, saying that the recent rash of massive data breaches has made safeguarding data vitally important. McSweeny warned that the commission plans to bring more children’s privacy enforcement cases similar to a pair of recent actions. Elliott Siebers, Deputy Attorney General in New Jersey for the Department of Law and Public Safety, predicted that state enforcers would also become more active in the area.

Thanks to our sponsors for their ongoing and generous support. 





Popular posts from this blog

5 Key Takeaways from IAPP's #GPS18 Conference

The Children's Advertising Review Unit (CARU) attended the International Association of Data and Privacy Professionals' (IAPP) Data Privacy Summit in Washington D.C. last week. It was a great opportunity to spend time with important folks in the privacy industry. Panelists ranged from regulators to specialists on topics like GDPR, ethical data use and new technologies like facial recognition. It was a great event.



Here are CARU's key takeaways from IAPP's Data Privacy Summit.

1. GDPR was the Star
GDPR was paid a lot of attention--and with good reason. One panel answered a very serious question--will there be a grace period? According to Andrea Jelinek (current head of the Article 29 Working Party), there will be a two-day grace period because GDPR goes into effect on a Friday. So essentially, take the weekend, but they'll see you bright and early Monday morning. Other questions linger about whether GDPR principles become the norm because easier than parsing o…

Safety Tips for Parents Buying Smart and Connected Toys This Holiday Season

Teddy bears once filled with stuffing are now hard-wired with smart technology. Internet-connected toys can be fun but they can also put your family at risk if proper care is not taken when buying and using these devices.

Now, more than ever before, The Children’s Advertising Review Unit (CARU) encounters toys that may collect personal information (e.g. name, email address) from children. Unfortunately, this may be done without parents knowing it’s happening. Much like many offline experiences where parent’s permission is required before collecting or using your child’s information, the online world is the same: parental permission is required! These connected toys aren’t inherently bad; in fact, they can be highly educational and fun as long as parents are well-informed and choose wisely. But if you choose the wrong toy, there can be consequences (check out our issues we had with a recent smart toy here) Santa checks his list twice and responsible parents should too-- you may be surpr…

FTC Provides Additional Guidance on COPPA and Voice Recordings

Today, the Federal Trade Commission (FTC) provided additional guidance on the Children's Online Privacy Protection Act (COPPA) when it comes to voice recordings. Find out more about this policy on the FTC's website here.