On February 26, 2019, the Federal Trade Commission (FTC) successfully settled a landmark case regarding fake Amazon reviews. The FTC’s complaint alleged that Cure Encapsulations, Inc. had paid a third party to generate Amazon reviews falsely advertising its product, a supplement of garcinia cambogia—a plant, which many have claimed as contributing to weight loss, but actually known to cause acute liver failure.
Cure Encapsulations had been paying Amazon Verified Reviews to ensure the product’s Amazon rating stayed above 4.3 out of 5 stars since 2014. The FTC found those reviews to be false and unsubstantiated, and filed its complaint on February 19, 2019, only to settle less than a week later.
Amazon internally investigates its site for false reviews, but this is the first major crackdown regarding fake Amazon reviews by the FTC. As part of the settlement, Cure Encapsulations must inform Amazon that it paid for reviews and notify all customers who bought the product. The FTC also fined the company $12.8 million, but only required $50,000 upfront; the rest is for enforcing its judgment.
For further reading, see Kaitlyn Tiffany’s article on Vox and Nick Statt’s article on The Verge.