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CARU's Must-Attend Conference About Kids' Marketing and Online Privacy

On March 6, 2019, the CARU conference will examine the complex issues facing the children’s advertising and marketing industry in the U.S. and abroad. Panelists will examine privacy laws (CCPA, GDPR & COPPA), legal challenges with new technology and innovations, as well as best practices for the mobile space. Leave with practical advice about how to comply with these emerging regulations as well as how to navigate self-regulatory frameworks around the world.

The privacy industry is at a crossroads: there are many complicated laws to comply with. If your company markets to children, regulations like the Children’s Online Privacy Protection Act (COPPA), General Data Protection Regulation (GDPR) and the newly-legislated California Consumer Privacy Act (CCPA), may impact your company. Deceptive advertising practices and inadequate disclosures to children have been all over the media as well as in articles by media giants like Buzzfeed and the New York Times.

Attend the CARU Annual Conference to learn how to keep your company out of the crosshairs of regulators as well as the media.

Leave with practical advice on:
  • How to comply and harmonize your privacy practices with COPPA, GDPR and CCPA
  • Privacy and advertising issues in the mobile environment including how to properly inform consumers of privacy practices, make notifications, obtain consent and deal with tracking issues.
  • How emerging innovations like connected toys and voice-powered assistants are impacting the children’s media landscape.
  • Tips for dealing with privacy concerns when IoT interacts with children.
Enjoy two incredible keynote speakers: 

Tania Maestas
Chief Civil Deputy for Attorney General Hector Balderas
State of New Mexico

New Mexico’s attorney general filed a lawsuit against an app developer contending it violated federal children’s privacy law. Learn more about this case as well as the New Mexico attorney general’s upcoming enforcement priorities.

Similarly, the New York attorney general settled charges with Verizon-owned Oath for $5 million dollars, marking the highest-ever penalty in a COPPA enforcement matter. Learn valuable insights from Kate O’Loughlin, SuperAwesome’s COO, about what this case means for ad buyers and what solutions advertisers and their partners can adopt.

Fares Alraie
Chief Information Security Officer
Hear Mattel’s perspective on embracing security and privacy as core corporate values and how to build security and privacy by design into the world of connected products.

Other discussions will cover:
  • Gender and racial diversity in media and emerging innovation
  • Best practices for how brands can support healthy screen habits as well as productive and creative uses of technology
And don't miss...
A movie screening of the award-winning Screenagers movie and discussion with movie producer.

Registration Information: 
For more information about the Children's Advertising Review Unit (CARU) Annual Conference at the Ritz-Carlton, Marina del Rey in Los Angeles, CA  on March 6, visit the CARU Conference Website.

*And don't forget, Early Bird registration is open through Feb. 8, 2019!

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