At the recently held Advertising Week in New York City, four advertising institutions, the Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), Advertising Research Foundation (ARF), and Coalition for Innovative Media Measurement (CIMM) introduced a "Data Transparency Label" that would allow disclosure of audience data and segmentation.
In light of recent data breaches during the past couple of months—the biggest one concerning Facebook’s data breach that affected fifty million of its users—advertising giants have now slightly opened their doors to privacy regulation. For years, the advertising industry has only followed self-regulatory guidelines, but with current circumstances and the threats to privacy and data, it seems open to supporting a national regulation framework.
For ad giants like Apple, At&T, and Google, supporting a federal privacy regulation is a better move than allowing itself to be bound by a number of state privacy laws.
Read more about the possibility of advertisers opening up to privacy regulation.