Big Brands; Advertisers Form U7 to Address Digital Advertising’s Future

As various industries strengthen their efforts and raise self-regulatory standards, more follow suit. Unruly, the video marketplace that provide analytics to advertisers for audience engagement, has formed the U7—a council composed of brands, agencies and leading global advertisers to address concerns and improve the landscape of digital marketing.

The U7 is comprised of 10 of the world’s largest advertisers including American Express, Diageo, GSK, L’Oreal, Mars, Nestlé, Unilever, Samsung, and The Wall Street Journal. They will also be joined by leaders from Carat, Havas, and Wavemaker.

There is a general consensus that addressing brand safety, transparency and accountability among advertisers (e.g., data traffic, user engagement, and consumer data) is of importance, and U7 aims to create an avenue for dialogue between advertisers and marketers to gain an understanding of emerging digital technologies.

The council’s first meeting, titled “Hearts & Minds”, will establish a roadmap of future activity for the group, and will delve deeper into the role emotions and trust as it relates to the future of digital advertising.

Read more about the U7 council and about the U7 agenda online.

CARU Speaks at Community Board in Manhattan

CARU staff attorney Andra Dallas gave a presentation to Community Board 1, serving lower Manhattan on Monday, December 7 th . Andra spoke to the Board’s Youth Committee about the importance of teaching children about understanding advertising and safe online practices. District Manager Noah Pfefferblit remarked, “thank you for your informative presentation to our Youth Committee members,” and offered the Board’s assistance if they “can be helpful to the important efforts at the Children's Advertising Review Unit.” Are you interested in having a CARU staff member visit your community board? Contact adallas@caru.bbb.org.

i-Dressup Shuts Down in Wake of Privacy Breach and COPPA Violation

I-Dressup, a fashion-themed social website for teens, has completely shut down as part of a settlement with the New Jersey Department of Consumer Affairs, following a massive privacy breach and violations of the federal Children's Online Privacy Protection Act (COPPA) and New Jersey state law. In September 2016, a hacker sent 2.2 million i-Dressup account credentials to technology blog Arstechnica as well as to haveibeenpwned.com, a searchable online database of data breaches. Responding to the news, New Jersey investigators discovered that 2,519 of the compromised accounts belonged to New Jersey children below age 13. I-Dressup, allegedly aware that it had child users, had violated COPPA by failing to obtain verifiable parental consent prior to collecting and processing personal information from the children, including first and last names and email addresses. In a consent decree with the New Jersey Attorney General Gurbir Gerwal, parent company Unixiz has closed i-Dressup,

Kids Internet Design and Safety Act Seeks to Protect Children from Harmful Online Content

United States Senators, Mr. Richard Blumenthal from Connecticut and Mr. Edward Markey from Massachusetts, introduced a new bill referred to as the Kids Internet Design and Safety Act (the “KIDS Act”). One of the Senator’s introducing the KIDS Act, Mr. Edward Markey, was the co-author of the Children’s Online Privacy Protection Act (“COPPA”). The KIDS Act seeks to include noteworthy advertising rules and create new protections for children online, specifically for online users under the age of 16. The proposed advertising rules within the KIDS Act are to ban websites from: (1) exposing young online users to advertisements “with embedded interactive elements”; (2) recommending any content involving alcohol, nicotine, or tobacco to young online users; and (3) recommending content that includes influencer marketing, like unboxing videos, or host-selling to young online users. Additionally, the KIDS Act seeks to prohibit certain online features to protect children, like prohibiting

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