CARU to Host its First Conference in San Francisco on May 2, 2018

Join The Children's Advertising Review Unit (CARU) on May 2, 2018 at its first-ever San Francisco Conference. CARU typically hosts an annual conference on the East Coast but is looking forward to connecting the major players in the children’s advertising industry with the tech industries to examine the complex issues that arise when marketing to children. The conference will examine legal trends and review the latest developments in advertising and online privacy. Our dynamic panels will offer unique perspectives on privacy issues worldwide, adapting to new technology, social media, working with influencers and even why corporate social responsibility is good for your bottom line.

This can’t-miss conference will examine the latest innovations and trends, and explore strategies and solutions to drive your business forward whilst still complying with CARU’s guidelines and relevant laws. Leave with inspiration and practical advice about connected toys, social media marketing and complying with COPPA.

Speakers will include industry leaders from companies like The Pokémon Company International, Inc., NBC Universal and many more to come.

CARU will also host its bi-annual meeting for its Supporter's Council the day after on May 3.

Please find more information below.

When: Wednesday, May 2, 2018

Where: San Francisco, California
Parc 55 Hotel: 55 Cyril Magnin Street San Francisco, California 94102

Website: Please click HERE to register.

Contact: For more information about the conference or if you're interested in sponsoring, please contact Rey Persaud at Rpersaud@asrc.bbb.org or (212) 705-0113

CARU Speaks at Community Board in Manhattan

CARU staff attorney Andra Dallas gave a presentation to Community Board 1, serving lower Manhattan on Monday, December 7 th . Andra spoke to the Board’s Youth Committee about the importance of teaching children about understanding advertising and safe online practices. District Manager Noah Pfefferblit remarked, “thank you for your informative presentation to our Youth Committee members,” and offered the Board’s assistance if they “can be helpful to the important efforts at the Children's Advertising Review Unit.” Are you interested in having a CARU staff member visit your community board? Contact adallas@caru.bbb.org.

i-Dressup Shuts Down in Wake of Privacy Breach and COPPA Violation

I-Dressup, a fashion-themed social website for teens, has completely shut down as part of a settlement with the New Jersey Department of Consumer Affairs, following a massive privacy breach and violations of the federal Children's Online Privacy Protection Act (COPPA) and New Jersey state law. In September 2016, a hacker sent 2.2 million i-Dressup account credentials to technology blog Arstechnica as well as to haveibeenpwned.com, a searchable online database of data breaches. Responding to the news, New Jersey investigators discovered that 2,519 of the compromised accounts belonged to New Jersey children below age 13. I-Dressup, allegedly aware that it had child users, had violated COPPA by failing to obtain verifiable parental consent prior to collecting and processing personal information from the children, including first and last names and email addresses. In a consent decree with the New Jersey Attorney General Gurbir Gerwal, parent company Unixiz has closed i-Dressup,

Kids Internet Design and Safety Act Seeks to Protect Children from Harmful Online Content

United States Senators, Mr. Richard Blumenthal from Connecticut and Mr. Edward Markey from Massachusetts, introduced a new bill referred to as the Kids Internet Design and Safety Act (the “KIDS Act”). One of the Senator’s introducing the KIDS Act, Mr. Edward Markey, was the co-author of the Children’s Online Privacy Protection Act (“COPPA”). The KIDS Act seeks to include noteworthy advertising rules and create new protections for children online, specifically for online users under the age of 16. The proposed advertising rules within the KIDS Act are to ban websites from: (1) exposing young online users to advertisements “with embedded interactive elements”; (2) recommending any content involving alcohol, nicotine, or tobacco to young online users; and (3) recommending content that includes influencer marketing, like unboxing videos, or host-selling to young online users. Additionally, the KIDS Act seeks to prohibit certain online features to protect children, like prohibiting

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