Today, the Federal Trade Commission (FTC) issued an updated version of The FTC's Endorsement Guides: What People Are Asking. The revised version includes more than an additional 20 questions and answers to specific scenarios of social media marketing and whether disclosures of material connections are required in such situations.
These new questions touch upon tags, Instagram, Snapchat, obligations of foreign influencers, disclosure of free travel as well as the adequacy of certain popularized hashtags like #ambassador.