Skip to main content

Experts Recommends Children 14 and Under be Protected by Food Marketing Policies

A panel of experts convened recently. They were brought together by the Healthy Eating Research, a program of the Robert Wood Johnson Foundation. Panelists include Margo Wootan Director of Nutrition for the Center for Science in the Public Interest, David Britt former CEO of Sesame Workshop, Dale Kunkel of University of Arizona, William Deitz of George Washington University and members of the American Academy of Pediatrics, American Heart Association and the American Cancer Society. The group had several recommendations for policies on food marketing aimed at kids. 

First, the panel recommended that the who is considered to be the audience of children should be expanded. The group believes that not only kids 11 and younger should be covered. Instead, the experts recommend that audiences of children ages 14 and younger should be included. Second, the group said that media/programs should be considered child-directed if children make up 25 percent or more of the audience, as opposed to what most companies use now, which is 35 percent.

The experts also believe that sometimes advertising that doesn't appear in specifically kid-targeted programs/websites, should still be able to be considered kids marketing in certain situations. That means that food packaging, toy premiums and even things like in-store displays would be covered under the proposed approach.

Elaine Kolish of the The Children's Food and Beverage Advertising Initiative issued a statement about the Healthy Eating Research Recommendations. 

CFBAI CARU and HER share the goal of wanting our nation’s children to grow up healthy. Childhood obesity is multi-faceted problem that requires all segments of our society to solve. Through our programs, major food and beverage advertisers are part of the solution. CFBAI and CARU administer robust, highly-regarded advertising self-regulation programs that have significantly improved the children’s food marketing landscape.

To read Elaine Kolish's full statement, please visit the Better Business Bureau's Website

Popular posts from this blog

Safety Tips for Parents Buying Smart and Connected Toys This Holiday Season

Teddy bears once filled with stuffing are now hard-wired with smart technology. Internet-connected toys can be fun but they can also put your family at risk if proper care is not taken when buying and using these devices.

Now, more than ever before, The Children’s Advertising Review Unit (CARU) encounters toys that may collect personal information (e.g. name, email address) from children. Unfortunately, this may be done without parents knowing it’s happening. Much like many offline experiences where parent’s permission is required before collecting or using your child’s information, the online world is the same: parental permission is required! These connected toys aren’t inherently bad; in fact, they can be highly educational and fun as long as parents are well-informed and choose wisely. But if you choose the wrong toy, there can be consequences (check out our issues we had with a recent smart toy here) Santa checks his list twice and responsible parents should too-- you may be surpr…

FTC Provides Additional Guidance on COPPA and Voice Recordings

Today, the Federal Trade Commission (FTC) provided additional guidance on the Children's Online Privacy Protection Act (COPPA) when it comes to voice recordings. Find out more about this policy on the FTC's website here.

Don't forget to register for the CARU and IBA Accountability Conferences!

Two Terrific Conferences! One Beautiful Venue!Multiple Networking Opportunities!

CARU Supporter and CBBB National Partner rate for CARU conference

CBBB National Partner and Members of Participating DAA Trades for IBA conference



​ Standard rates
​ Standard rates
Contact us if you have questions about group rates at (212) 705-0113

We appreciate the support of our sponsors!