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Showing posts from October, 2014

CARU Conference Mentioned in Law 360

CARU received some nice press about it's annual 2014 conference in Law 360.

To check out the articles, please click here or here.

CARU's Annual Conference Was a Success

Yesterday, CARU held its annual conference at the Ritz-Carlton New York, Battery Park. The event was an excellent opportunity for industry members to discuss issues and concerns amongst the community. 
Panelists wowed attendees with a wealth of information. Discussions focused on issues facing the children's advertising industry, how online and mobile technology has changed the way companies market their products to children in the US and abroad, nuances of the modified COPPA Rule, how companies are implementing new practices to comply with these changes in their online and mobile marketing and much much more. Panelists also discussed strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory compliance, marketing to children through non-traditional means, domestic and global challenges in self-regulation. There was even a panel advising what to consider when working with younger talent--something that many …