Skip to main content

FTC Seeks Public Comment on AssertID,Inc., Proposal for New Method to Collect Parental Consent

The Federal Trade Commission has announced that it is seeking public comment on a new proposed method for collecting verifiable parental consent. Assert ID, Inc., has applied for Commission approval under the FTC's updated Children's Online Privacy Protection Act's (COPPA) new system where companies are permitted to seek permission for new methods of obtaining parental consent, in addition to the acceptable methods already laid out on the rule.

As per the updated rule, the FTC is now seeking public comment about AssertID's new proposal as to whether this method is already covered by the existing methods already set out or whether the new method meets the rule's standards and ensure that the person providing consent is indeed the child's parent.

To read AssertID Inc.'s application click here. The Federal Register Notice is available here.

Popular posts from this blog

Safety Tips for Parents Buying Smart and Connected Toys This Holiday Season

Teddy bears once filled with stuffing are now hard-wired with smart technology. Internet-connected toys can be fun but they can also put your family at risk if proper care is not taken when buying and using these devices.

Now, more than ever before, The Children’s Advertising Review Unit (CARU) encounters toys that may collect personal information (e.g. name, email address) from children. Unfortunately, this may be done without parents knowing it’s happening. Much like many offline experiences where parent’s permission is required before collecting or using your child’s information, the online world is the same: parental permission is required! These connected toys aren’t inherently bad; in fact, they can be highly educational and fun as long as parents are well-informed and choose wisely. But if you choose the wrong toy, there can be consequences (check out our issues we had with a recent smart toy here) Santa checks his list twice and responsible parents should too-- you may be surpr…

FTC Provides Additional Guidance on COPPA and Voice Recordings

Today, the Federal Trade Commission (FTC) provided additional guidance on the Children's Online Privacy Protection Act (COPPA) when it comes to voice recordings. Find out more about this policy on the FTC's website here.

Don't forget to register for the CARU and IBA Accountability Conferences!

Two Terrific Conferences! One Beautiful Venue!Multiple Networking Opportunities!

CARU Supporter and CBBB National Partner rate for CARU conference

CBBB National Partner and Members of Participating DAA Trades for IBA conference



​ Standard rates
​ Standard rates
Contact us if you have questions about group rates at (212) 705-0113

We appreciate the support of our sponsors!