Teddy bears once filled with stuffing are now hard-wired
with smart technology. Internet-connected toys can be fun but they can also put
your family at risk if proper care is not taken when buying and using these
Now, more than ever before, The Children’s Advertising
Review Unit (CARU) encounters toys that may collect personal information (e.g.
name, email address) from children. Unfortunately, this may be done without
parents knowing it’s happening. Much like many offline experiences where
parent’s permission is required before collecting or using your child’s
information, the online world is the same: parental permission is required! These
connected toys aren’t inherently bad; in fact, they can be highly educational
and fun as long as parents are well-informed and choose wisely. But if you
choose the wrong toy, there can be consequences (check out our issues we had
with a recent smart toy here) Santa checks his list twice and responsible parents should too--
you may be surpr…
Today, the Federal Trade Commission (FTC) provided additional guidance on the Children's Online Privacy Protection Act (COPPA) when it comes to voice recordings. Find out more about this policy on the FTC's website here.
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