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FTC Updates its Endorsement Guides


Today, the Federal Trade Commission (FTC) issued an updated version of The FTC's Endorsement Guides: What People Are Asking. The revised version includes more than an additional 20 questions and answers to specific scenarios of social media marketing and whether disclosures of material connections are required in such situations.

These new questions touch upon tags, Instagram, Snapchat, obligations of foreign influencers, disclosure of free travel as well as the adequacy of certain popularized hashtags like #ambassador.

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FTC Provides Additional Guidance on COPPA and Voice Recordings

Today, the Federal Trade Commission (FTC) provided additional guidance on the Children's Online Privacy Protection Act (COPPA) when it comes to voice recordings. Find out more about this policy on the FTC's website here.

CARU Releases EvanTube Decision in a Case of First Impression

CARU recently issued a decision about inadequate disclosures on EvanTube. This is a case of first impression and certainly something industry will want to take note of.

For more information, check out CARU's press release or this post on Media Post for further details.