The Children's Advertising Review Unit evaluates claims made in children's advertising for both truth and accuracy. In a recent investigation into marketing practices by Dave and Buster's, CARU found that the commercial-at-issue was misleading to children. At issue was a commercial in which Dave & Buster's made the offer
Just tell us 'kids rule' and you can play video games for free until 3pm'
Under the terms of the offer, which were not made clear up front, this so-called "free play" came with many strings attached. To read the entire press release, click here.
CARU's inquiry with Dave and Buster's was in the news. CBS News reported that Dave and Buster's was scolded for false advertising to children. Check out the full article for details about what CBS reporters had to say.