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Showing posts with the label CARU Cases

CARU Says Stride Rite Should Discontinue Claims

CARU's recent decision regarding Stride Rite's "Leepz" footwear recommended that the shoemaker discontinue advertising that implies that the sneakers allow children to jump higher. Hunton & Williams LLP covered this case as newsworthy on its blog. To read the full case, visit CARU's Case Database . If you do not have a subscription, please contact Jay Black at Jblack@caru.bbb.org or (212) 705-0111. To read the write up on Lexology, click here .

CARU Releases EvanTube Decision in a Case of First Impression

CARU recently issued a decision about inadequate disclosures on EvanTube. This is a case of first impression and certainly something industry will want to take note of. For more information, check out CARU's press release or this post on Media Post for further details.

Recent CARU Inquiry with Dave and Buster's Picked Up by CBS News

The Children's Advertising Review Unit evaluates claims made in children's advertising for both truth and accuracy. In a recent investigation into marketing practices by Dave and Buster's, CARU found that the commercial-at-issue was misleading to children. At issue was a commercial in which Dave & Buster's made the offer Just tell us 'kids rule' and you can play video games for free until 3pm' Under the terms of the offer, which were not made clear up front, this so-called "free play" came with many strings attached. To read the entire press release, click  here . CARU's inquiry with Dave and Buster's was in the news. CBS News reported that Dave and Buster's was scolded for false advertising to children. Check out the full article for details about what CBS reporters had to say.