CARU's annual conference is happening next week on Wednesday October 1st at the Ritz-Carlton New York, Battery Park. CARU believes that if there is one conference to attend this year about children's marketing, this is it. With so much happening right now in the children's marketing industry, you can't afford not to be a part of the discussion.
Expert panelists will consider challenging issues facing the Children's Advertising Industry, focusing on how online and mobile technology has changed the way companies market their products to children in the US and abroad. A significant emphasis will be placed on the modifications to the FTC's COPPA Rule, including discussions on how companies are implementing new practices to comply with these changes in their online and mobile marketing.
Panelists will also discuss strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory compliance, marketing to children through non-traditional means, domestic and global challenges in self-regulation, social media, and much more. Additionally, CARU has devoted an entire panel to discussing the nuances of the Children's Online Privacy Protection Act (COPPA).
The Keynote speaker is Terrell McSweeny - Commissioner of the FTC. Other confirmed speakers include Kandi Parsons (via Skype) - Senior Attorney, Division of Privacy and Identity Protection, FTC; Elliott M. Siebers - Deputy Attorney General, NJ Department of Law & Public Safety; Brian Morgenstern - Cyber Investigator, NJ Division of Consumer Affairs, Office of Consumer Protection and many more.
To view the entire conference agenda, click here.
This event is not to be missed. To register, please click here. For a special discount of 10% off for our blog readers, please use code: "carutenoff"
If you have any questions please contact Rey Persaud at Rpersaud@asrc.bbb.org, Jay Black at JBlack@caru.bbb.org or Wayne Keeley at WKeeley@caru.bbb.org.
We hope to see you there.