The preliminary feedback is in and CARU’s 2016 Annual Conference was a resounding success. Indeed, one comment was that the conference was taken to an entirely different level this year. It was held at the beautiful Ritz-Carlton in Marina Del Ray. It was very well attended with both CARU Supporters and others in the children’s advertising industry including: Cartoon Network, Disney, Dreamworks, General Mills, Google, MPAA, Nickelodeon and many more. The conference was officially titled, Reimagining Children’s Advertising: Getting it Right in an Evolving Landscape. All of the panels featured expert speakers and in-depth substantive content. The conference got a rousing start from a fireside chat between Paul Berberian, CEO of Sphero (maker of BB-8 toy from Star Wars ) and ASRC’s CEO, Lee Peeler. Paul described the process by which Sphero obtained the contract from Disney to create and market BB-8 and the various pitfalls they worked hard to avoid along the way. If you haven't...

CARU's annual conference is happening next week on Wednesday October 1st at the Ritz-Carlton New York, Battery Park . CARU believes that if there is one conference to attend this year about children's marketing, this is it. With so much  happening right now in the children's marketing industry, you can't afford not to be a part of the discussion.   Expert panelists will consider challenging issues facing the Children's Advertising Industry, focusing on how online and mobile technology has changed the way companies market their products to children in the US and abroad. A significant emphasis will be placed on the modifications to the FTC's COPPA Rule, including discussions on how companies are implementing new practices to comply with these changes in their online and mobile marketing. Panelists will also discuss  strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory complianc...

We are pleased to announce that we will be having our 2nd Annual Conference this year on October 7, 2009 . Please save the date! Details to follow.