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FTC Seeks Public Comment on AssertID,Inc., Proposal for New Method to Collect Parental Consent

The Federal Trade Commission has announced that it is seeking public comment on a new proposed method for collecting verifiable parental consent. Assert ID, Inc., has applied for Commission approval under the FTC's updated Children's Online Privacy Protection Act's (COPPA) new system where companies are permitted to seek permission for new methods of obtaining parental consent, in addition to the acceptable methods already laid out on the rule.

As per the updated rule, the FTC is now seeking public comment about AssertID's new proposal as to whether this method is already covered by the existing methods already set out or whether the new method meets the rule's standards and ensure that the person providing consent is indeed the child's parent.

To read AssertID Inc.'s application click here. The Federal Register Notice is available here.

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