CARU was pleased to hold its first conference in Los Angeles, California this past month. CARU's director, Wayne Keeley, Associate Director, Phyllis Spaeth, and Staff Attorney Andra Dallas ventured out to the West coast. The half-day event was free and covered potential changes to the Children's Online Privacy Protection Act. CARU explored issues raised by the Rule review at the FTC's COPPA roudtable in D.C., including possible changes to the definition of Personally Identifiable Information as well as the application of the terms internet and website to new devices and technologies. CARU also provided an overview of what we do and our Guidelines for those who were unfamiliar with CARU.
United States Senators, Mr. Richard Blumenthal from Connecticut and Mr. Edward Markey from Massachusetts, introduced a new bill referred to as the Kids Internet Design and Safety Act (the “KIDS Act”). One of the Senator’s introducing the KIDS Act, Mr. Edward Markey, was the co-author of the Children’s Online Privacy Protection Act (“COPPA”). The KIDS Act seeks to include noteworthy advertising rules and create new protections for children online, specifically for online users under the age of 16. The proposed advertising rules within the KIDS Act are to ban websites from: (1) exposing young online users to advertisements “with embedded interactive elements”; (2) recommending any content involving alcohol, nicotine, or tobacco to young online users; and (3) recommending content that includes influencer marketing, like unboxing videos, or host-selling to young online users. Additionally, the KIDS Act seeks to prohibit certain online features to protect children, like prohibiting...