CARU got a sneak peek at the toys your children are going to be playing with this year. Toy Fair is produced by the Toy Industry Association (TIA), a not-for-profit trade association and is hosted annually in New York City at the Jacob Javits Center. Each year hundreds of toy companies attend and CARU views the latest toys as part of our goal to ensure that advertising to children is truthful and accurate. CARU was able to watch demonstrations of new robotics, toys connected to mobile apps, virtual reality devices and even interactive holograms. But don't worry there are also toys that encourage kids to move and be active as well as some of our favorite retro toys that are being reintroduced and updated for a new generation.

  CARU attended Toy Fair again in February 2010. Toy Fair is the largest international toy trade show in the Western Hemisphere where the newest and hottest products in the children's entertainment marketplace are exhibited. It is the premier meeting place for manufacturers, retailers, importers, licensors and reps from around the world. Thanks to everyone who met with us! We had a great time and hope you all enjoyed learning more about CARU's mission. Check out our photos!