CARU’s Director, Dona Fraser was quoted this morning in a Bloomberg News article discussing Kid Influencers, or child influencers, who are blurring the lines of editorial and advertising for children audiences. Influencers promote sponsored content, but that content is often difficult to distinguish as advertising, especially for impressionable children. Dona Fraser, director of the Children’s Advertising Review Unit (CARU), told  Bloomberg News that “[t]he uptick in sponsored content and child influencers is very overwhelming.” The topic is in the news due to a surge in child influencing on Google-owned YouTube, which created a children’s platform (YouTube Kids) in 2015 meant to keep out sponsored content.   Despite this initiative, sponsored content posted by kid influencers remains a recurring theme on the platform. Click here to read the full article, featuring other quotes from CARU about kid influencers by Mark Bergen on Bloomberg News .