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Showing posts from January, 2014

Social Media Week Hits New York This February

Social Media Week begins February 17-21st 2014 in New York City. Industry experts will descend on Manhattan to discuss how new technologies and media platforms are shaping our lives and the marketing world. This year's schedule offers tons of events and ways to network, collaborate and learn from big brands and professionals.  Sign up quickly because many events are already filling up--including a panel CARU will be speaking on, "Advertising and Legal Issues in Social Media: How to Get it Right." The panel will address practical implications of utilizing social media and advertising in the self-regulatory world.  Click HERE for more information about this panel.  This year’s notable speakers include Buzzcar’s Robin Chase, Founder of Zipcar; Steve Case, Founder & CEO of Revolution and Founder of the Case Foundation; John Borthwick, CEO of betaworks; Eli Pariser, CEO of Upworthy; Scott Heiferman, CEO of Meetup; Cindy Gallop, Founder of MakeLoveNotPorn; Jonah Peretti, …

FTC Settles with Companies Falsely Purporting to Comply with Safe Harbor

Last week, twelve companies, representing several industries, ranging from retail to professional sports, were charged with falsely representing that they held current European Safe Harbor certifications when they had actually allowed these certifications to lapse. Several of the companies handled sensitive consumer data. The Federal Trade Commission held that such misconduct violated Section 5 of the FTC Act. This case signals to companies that they cannot claim participation in any program without consequences and also ensures the integrity of Safe Harbors.  Visit the FTC Website for more information.

Facebook Provides Useful Information for Child-Directed Sites and Services

If you run a child-directed website or service you’ve probably been feeling a bit overwhelmed lately with all the changes to the Children’s Online Privacy Protection Act (“COPPA”). Hopefully at this point you are aware that you are responsible for information collected from any social plugins you host on your website. Determining whether your plugins though are doing so is not as easy as it may sound. Facebook created a checklist for child-directed sites and services to give you advice on whether you comply with Facebook’s Platform policies and COPPA. Find out the precise code you should and should not be be using on your site with regards to Facebook’s plugins.

Learn more on Facebook.

Apple Will Refund at Least $32.5 Million in FTC Settlement

The FTC Approves New Method to Verify Parental Consent

Imperium®, already an industry heavyweight when it comes to identity verification, received approval on December 23, 2013 from the Federal Trade Commission (FTC) for its knowledge-based authentication mechanism, which can be used to obtain verifiable parental consent for children.  The Children’s Online Privacy Protection Act (COPPA) Rule requires operators of websites or online services directed to kids under 13 to provide notice and obtain verifiable parental consent before collecting, using or disclosing personal information from children.
In addition to the methods COPPA lays out in the rule, it also includes a provision allowing companies to submit new verifiable parental consent methods for approval from the FTC. This gives the rule some flexibility so the industry has a chance to create mechanisms that work for them. . Knowledge-based identification allows verification of a user’s identity by asking a series of questions that rely on “out-of-wallet” information. “Out-of-wallet”…