CARU welcomed the opportunity to participate in an important workshop held by the Federal Trade Commission in Washington D.C. concerning children's advertising literacy. The FTC is undertaking an initiative to provide children and tweens with information that will educate and empower them in order to better understand commercial messages. Speakers included marketing researchers, respected academics, and media literacy experts from the Center for Media Literacy and Media Awareness Network. CARU's own Director, Wayne Keeley shared his views that CARU's Self Regulatory Program for Children's Advertising, (the Guidelines) provide a strong basis for an advertising literacy program. The workshop proved an excellent forum for sharing ideas and gaining awareness in the field.
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