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Federal Trade Commission Grants Approval for New Parental Consent Mechanism Under COPPA


The Federal Trade Commission has granted approval for a new method that companies can use to obtain verifiable parental consent under the Children's Online Privacy Protection Act (COPPA) Rule.

Riyo Verified Ltd. uses a "face match to verified photo identification" (FMVPI) as a method to verify that the person offering consent for a child is indeed that child's parent. FMVPI is a two-step process where a parent first provides an image of their photo identification (like a driver's license), which is legitimized using various technologies to ensure it is authentic. In the second step, the parent then provides a photo of themselves with a phone or web camera. This photo is then analyzed to confirm that the live person is indeed a live person and that the photo is the same person in the identification.

To learn more about this new method, visit the FTC's website.

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CARU recently issued a decision about inadequate disclosures on EvanTube. This is a case of first impression and certainly something industry will want to take note of.

For more information, check out CARU's press release or this post on Media Post for further details.

CARU Shoots PSA with Catherine Hicks and Siberian Films

CARU would like to send a special thank you out to Catherine Hicks for supporting CARU's mission and starring in our Public Service Campaign! We look forward to sharing the finished product with you soon! Thanks also to Siberian Films who came and shot the campaign for us!

Check out this behind-the-scenes slideshow!