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Wednesday, December 2, 2015

Federal Trade Commission Grants Approval for New Parental Consent Mechanism Under COPPA

The Federal Trade Commission has granted approval for a new method that companies can use to obtain verifiable parental consent under the Children's Online Privacy Protection Act (COPPA) Rule.

Riyo Verified Ltd. uses a "face match to verified photo identification" (FMVPI) as a method to verify that the person offering consent for a child is indeed that child's parent. FMVPI is a two-step process where a parent first provides an image of their photo identification (like a driver's license), which is legitimized using various technologies to ensure it is authentic. In the second step, the parent then provides a photo of themselves with a phone or web camera. This photo is then analyzed to confirm that the live person is indeed a live person and that the photo is the same person in the identification.

To learn more about this new method, visit the FTC's website.