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CARU's 3rd Annual West Coast Conference is a Success!

On Wednesday April 10th, CARU held its 3rd Annual West Coast Conference at the Beverly Hills Hilton Hotel.  Kicking off an informative day on privacy, children's advertising, and the challenges of evolving technology, was Genie Barton, VP and Director Online Behavioral Advertising Program and Mobile Marketing Initiatives. Genie gave an overview of the ever changing landscape of online behavioral advertising.  Genie also discussed how the new partnership between CARU and the Accountability Program will draw on the Accountability Program's expertise in online and mobile advertising and its online monitoring capabilities to enforce compliance with the ban on using device IDs  or persistent identifiers to track children under the expanded definition of personal information. 


CARU was also fortunate enough to teleconference in Mamie Kresses and Pater from the FTC where they answered difficult questions about changes to the COPPA Rule as it applies across platforms including apps and mobile technology. Later in the day, industry experts provided further insight on the COPPA changes with an in depth discussion of practical implications and how the changes will affect their businesses. A representative from Michelle Obama's Partnership for a Healthier America spoke about their mission and how they are working with the food industry to help eradicate childhood obesity. Other panels discussed claim substantiation,  running successful promotions as well as a run down and explanation of CARU's recent cases.







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Don't forget to register for the CARU and IBA Accountability Conferences!

Two Terrific Conferences! One Beautiful Venue!Multiple Networking Opportunities!





CARU Supporter and CBBB National Partner rate for CARU conference



CBBB National Partner and Members of Participating DAA Trades for IBA conference

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Contact us if you have questions about group rates at (212) 705-0113

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CARU Shoots PSA with Catherine Hicks and Siberian Films

CARU would like to send a special thank you out to Catherine Hicks for supporting CARU's mission and starring in our Public Service Campaign! We look forward to sharing the finished product with you soon! Thanks also to Siberian Films who came and shot the campaign for us!

Check out this behind-the-scenes slideshow!