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Tuesday, June 5, 2012

CARU's Director to Speak at International Chamber of Commerce Event

CARU's director, Wayne Keeley will be speaking at an event hosted by the International Chamber of Commerce, this Thursday June 7th. 

The way marketers communicate with their customers has forever changed.  They are relying on new marketing strategies and mediums.  Today it is as likely that marketers will reach their customers through the Internet and mobile phones as it is through traditional media, like television and radio.  Not surprisingly, the legal landscape has changed as well.  

Learn from experts about the legal issues impacting marketing today. You'll hear about
issues like privacy, data protection and child-directed advertising while making the most of the targeted marketing opportunities from new technology and social media.  Speakers will explain how companies, marketers, agencies and media should ensure their campaigns are being conducted responsibly and will not lead to backlash from consumers, regulators or self-regulatory bodies.

The event will be held at: News Corporation Offices (1211 Avenues of the Americas, New York). The event begins at 1:00 PM   and will finish at 5:30 PM. Following the event, News Corporation is hosting a networking cocktail after the event from 5:30 PM to 7:00 PM.

For more information about this event, visit the International Chamber of Commerce's website.