CARU recently closed a case concerning Skechers' toning shoes for girls. This case came right on the heels of the FTC's $40 million settlement over deceptive advertising claims by the company. CARU determined that advertising and packaging for the girls' toning shoes was misleading and implied that the shoes would make the owner more popular and fit.
This case was recently featured in Ad Age. Click here to read more.
CARU would like to send a special thank you out to Catherine Hicks for supporting CARU's mission and starring in our Public Service Campaign! We look forward to sharing the finished product with you soon! Thanks also to Siberian Films who came and shot the campaign for us!