On August 23, CARU was mentioned in the Webdenda section of the New York Times in an article entitled:"Accounts and People of Note in the Ad Industry."
The article states:
"Children’s Advertising Review Unit of the Council of Better Business Bureaus, New York, introduced its first public service announcements. The campaign, created internally, carries the theme “Do you know where your children are on the Internet?” The ads feature Catherine Hicks, who for many years played the wife and mother, Annie Camden, on the television series “7th Heaven.” The unit is part of the self-regulatory process for advertising aimed at children."