CARU will be attending the FCBA's Privacy and Data Security Committee and Young Lawyer Committee's brown bag luncheon. Privacy and data security issues related to marketing to minors will be discussed. See below for further details.
Date/Time: Wednesday, May 19, 12:15 - 2:00 p.m.
Location: Sullivan & Worcester LLP, 1666 K Street, NW, Washington, DC 20006
Topic: Privacy and Data Security Issues Related to Marketing to Minors:
Marketing to minors is under increased scrutiny by the FTC, FCC, State Attorneys General, and legislators across the country. To advise clients, legal counsel must be familiar with the Children’s Online Privacy Protection Act (COPPA) Rule (currently the subject of a wholesale review by the FTC), as well as other federal and state regulatory schemes, including the Telephone Consumer Protection Act and Michigan’s and Utah’s Child Protection Registries. Our panel of experts will discuss the complex regulatory and enforcement landscape that faces media and communications companies and other businesses wishing to reach children, tweens and teens via email, Twitter, text messages and other emerging technologies.
Speakers: Phyllis Marcus, Division of Advertising Practices, FTC; Dana Rosenfeld, Kelley Drye, (who helped to author COPPA rules now in effect); and a representative of CARU, the self-regulatory body of the Council of Better Business Bureaus. (Additional speakers TBD.)