As part of its efforts to educate representatives of industry – and those who communicate on their behalf – about responsible communications with children, CARU has collaborated with the Toy Industry Association to create informational webinars on topics that affect children's advertisers, including online children's privacy, adequacy of disclosures, and depicting products in a truthful and accurate fashion.
Please visit http://education.toyassociation.org and search for "CARU" under the "Education" page of the TIA website) to learn more about a webinar that was held last week to introduce TIA members to CARU and to provide an overview of our mission, mandate and Guidelines; additional sessions are being scheduled to go into greater detail on specific topics.
TIA charges $49 for non-member access to the webinar.
Attorney Michelle Rusk from the FTC reiterated while speaking at the Children's Advertising Review Unit (CARU) Conference in New York on Ocotber 7th that the FTC will be pushing companies to go the extra mile to ensure that advertising to children is done properly considering the crisis of childhood obesity--with one-third of American kids now clinically obese.
Click HERE to read Media Post's Article about what the FTC said at the CARU Conference.