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Showing posts from January, 2009

Upcoming Events

February 2-6, 2009
Wayne Keeley, CARU's Director Hits the West Coast
Mr. Keeley will be speaking at the Media Morphosis Conference in California on a panel called Approaching Web and Mobile 3.0: The Evolution of Digital Marketing. Mr. Keeley will also be meeting with several of our West Coast supporters to discuss upcoming events.

February 15-17, 2009
American International Toy Fair
CARU staff will attend the largest international toy trade show in the Western Hemisphere where the newest and hottest products in the children's entertainment marketplace are exhibited. CARU staff looks forward to meeting with Mattel, LEGO, Hasbro, Bandai, MegaBrands and more.

March 12, 2009
Wayne Keeley, CARU's Director to speak at Federal Trade Commission Workshop
The Federal Trade Commission staff will host a workshop on March 12, 2009 to gather input for its advertising literacy initiative, which will educate and empower tweens to be better informed consumers of information. This initiative seek…

CARU's First Annual Conference

Welcome to Children's Advertising Review Unit

The Children's Advertising Review Unit (CARU) was founded in 1974 to promote responsible children's advertising as part of a strategic alliance with the major advertising trade associations through the National Advertising Review Council (comprising the AAAA, the AAF, the ANA and the CBBB). CARU is the children's arm of the advertising industry's self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Guidelines for Children's Advertising and relevant laws. CARU's basic activities ar…