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CARU Participates in FTC Workshop in Washington D.C.

CARU welcomed the opportunity to participate in an important workshop held by the Federal Trade Commission in Washington D.C. concerning children's advertising literacy. The FTC is undertaking an initiative to provide children and tweens with information that will educate and empower them in order to better understand commercial messages. Speakers included marketing researchers, respected academics, and media literacy experts from the Center for Media Literacy and Media Awareness Network. CARU's own Director, Wayne Keeley shared his views that CARU's Self Regulatory Program for Children's Advertising, (the Guidelines) provide a strong basis for an advertising literacy program. The workshop proved an excellent forum for sharing ideas and gaining awareness in the field.

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FTC Provides Additional Guidance on COPPA and Voice Recordings

Today, the Federal Trade Commission (FTC) provided additional guidance on the Children's Online Privacy Protection Act (COPPA) when it comes to voice recordings. Find out more about this policy on the FTC's website here.

CARU Releases EvanTube Decision in a Case of First Impression

CARU recently issued a decision about inadequate disclosures on EvanTube. This is a case of first impression and certainly something industry will want to take note of.

For more information, check out CARU's press release or this post on Media Post for further details.