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Tuesday, May 24, 2016

A Recap of CARU's 2016 West Coast Conference

The preliminary feedback is in and CARU’s 2016 Annual Conference was a resounding success. Indeed, one comment was that the conference was taken to an entirely different level this year. It was held at the beautiful Ritz-Carlton in Marina Del Ray. It was very well attended with both CARU Supporters and others in the children’s advertising industry including: Cartoon Network, Disney, Dreamworks, General Mills, Google, MPAA, Nickelodeon and many more. The conference was officially titled, Reimagining Children’s Advertising: Getting it Right in an Evolving Landscape. All of the panels featured expert speakers and in-depth substantive content.

The conference got a rousing start from a fireside chat between Paul Berberian, CEO of Sphero (maker of BB-8 toy from Star Wars) and ASRC’s CEO, Lee Peeler. Paul described the process by which Sphero obtained the contract from Disney to create and market BB-8 and the various pitfalls they worked hard to avoid along the way. If you haven't read it already, be sure to check out the recent article published in the New Yorker about Sphero and featuring Paul Berberian.



The lineup also included an inside look at COPPA and the aftermath of the amendments to the Rule. The panel featured Lindsey Tonsager of Covington & Burling and Matthew Vidal from Nickelodeon.


Of course, the explosion of mobile marketing to children merited a panel with Amy Mudge of Venable LLP, Don McGowan of The Pokemon Company and Michelle Lee of IDEO.


The audience was able to participate in groups and submitting feedback the next panel on Data Security hosted by Liisa Thomas of Winston & Strawn, LLP and Molly Morse of Kekst.

After a sumptuous networking lunch held alfresco right next to the marina, CARU’s second keynote speaker, Madeline Di Nonno, CEO of the Geena Davis Gender in the Media Institute engaged the audience with a fascinating discussion about gender bias in the media.

The afternoon continued with interesting panels. Alan Friel of Baker Hostetler, Linda Goldstein of Manatt, Phelps & Phillips, LLP and Sara Perry from Dreamworks discussed native advertising and endorsements, two extremely current topics facing the industry. 

The CARU & CFBAI year in review was given by CARU’s own Angela Tiffin and CFBAI’s Maureen Enright.



The final panel, a humorous and insightful presentation on marketing toys featured  Sheila Millar of Keller and Heckman, Mick Monahan of Mattel and Amanda O’Keefe of Activision Blizzard, Inc.
Overall, it was a great day for all and CARU looks forward to its next conference.

Friday, April 29, 2016

Don't forget to register for the CARU and IBA Accountability Conferences!

Two Terrific Conferences! One Beautiful Venue!Multiple Networking Opportunities!







CARU Supporter and CBBB National Partner rate for CARU conference



CBBB National Partner and Members of Participating DAA Trades for IBA conference
  

$649

$195

​ Standard rates

​ Standard rates

Contact us if you have questions about group rates at (212) 705-0113


We appreciate the support of our sponsors!

Wednesday, April 27, 2016

Amazon Found Liable for In-App Purchases Made by Kids


A Federal Court finds Amazon liable for billing parents for children’s unauthorized in-app charges. This morning, a federal judge granted the Federal Trade Commission’s request for summary judgment in the agency’s lawsuit against Amazon, Inc., for billing consumers for unauthorized in-app charges incurred by children. The FTC issued a press release detailing the case.

Click here for more information.

CARU's PSA Campaign Gets Some Press


CARU's Public Service Announcement was recently featured on Reed Smith's blog, AdLaw by Request in an article by John Feldman. The article announced to its many industry followers about the campaign, which will premiere at the CARU West Coast conference on May 11th.

Seats are still available for CARU's conference. For more information about registering for this not-to-be-missed event, click here.

And don't forget, for a sneak preview of the CARU PSA, visit the links below.



Monday, April 18, 2016

CARU Releases its Second Public Service Campaign!

Get a sneak peek at the Children's Advertising Review Unit's (CARU) second public service campaign. CARU's last PSA Campaign was nominated for an Emmy Award, aired on prime time shows including Good Morning America, Rachel Ray, Live with Kelly, and received thousands of hits on YouTube.



Click here to view CARU's YouTube Channel.

Friday, March 11, 2016

CARU's Annual West Coast Conference:


CARU's annual conference is happening on Wednesday May 11th at the Ritz-Carlton Marina Del Rey, California. If there is one conference to attend this year about children's marketing, this is it. With so much happening right now in the children's marketing industry, you want to be part of the discussion. 

CARU’s annual conference is unique, bringing together legal experts and major children’s advertisers to examine trends and issues facing companies who market to children. As methods of children’s advertising become more complex, advertisers must be aware of evolving obligations. Panelists will provide insight and advice on what companies need to know and do in order to avoid legal missteps when it comes to online privacy, mobile and smart technology, connected toys, data security, native advertising and endorsements. Leave with inspiration and practical advice for your own brand.


Expert panelists will consider challenging issues facing the Children's Advertising Industry. We have a great lineup of expert panelists from top children’s advertisers including Mattel, The Walt Disney Company, Nickelodeon, HULU, The Pok√©mon Company and DreamWorks. To view the complete agenda, click here.

And we have two incredible keynote speakers that we are thrilled to announce:

  • Paul Berberian – CEO of Sphero – Sphero is the creator of one of the most popular toys of the year— the BB8 smartphone-controlled robot from Disney’s “Star Wars.”  Mr. Berberian will discuss technology and toy trends.

  • Madeline Di Nonno – CEO of The Geena Davis Institute on Gender in Media will discuss the work that her organization does as well as discuss the future of girls and women in advertising.

To register for the CARU Conference, click here. For more information about pricing and applicable discounts please contact Rey Persaud at rpersaud@asrc.bbb.org or (212) 705-0113.

Want to make your trip even better? CARU's sister organization, the Online Interest-Based Advertising Accountability Program will hold a half-day seminar, May 12th, the day after CARU’s event at the same hotel. The Digital Advertising Alliance will be hosting a conference on May 13th at the Ritz-Carlton, Marina Del Rey as well. 

Monday, January 4, 2016

COPPA Settles Two Cases with App Companies Hinging on Collection of Persistent Identifiers


In case you missed it with all the hustle and bustle of the holidays, to close out 2015, the Federal Trade Commision (FTC) settled two cases with the operators of two "online services" directed to children. The FTC charged the two app operators with violating the Children's Online Privacy Protection Act (COPPA) by allowing third-party advertising networks to use their apps to collect children's personal information without parental knowledge or consent.

The apps were collecting persistent identifiers, which is data that can be used to recognize a children over time and across different websites. Advertisers then use such identifiers to track online behavior and target ads based on those behaviors. In these cases, the apps were allowing the ad networks to collect the persistent identifiers from children so the children could be served personalized ads. Both cases involved apps that were directed to children. In each case, the only violation was the collection of the persistent identifiers, which is a first.

The settlements involved fines for LAI Systems of $60,000 and Retro Dreamer of $300,000 in civil penalties. The companies will be required to bring their apps into compliance with COPPA, which means obtaining verifiable parental consent before collecting, using or disclosing children's personal information as well as posting a clear privacy policy.

To learn more, visit the FTC's website.