Monday, January 12, 2015
Last week, Allison Fitzpatrick from Davis & Gilbert LLP wrote an article in Ad Age essentially warning folks that it's not just the apps and websites targeting children that need to worry about the FTC and other regulators when it comes to children's privacy. Although the Children's Online Privacy Protection Act (COPPA) revisions went into effect all the way back in July 2013, it was generally understood that there was a bit of a grace period as companies grappled with how to implement changes that at the time much of the industry did not entirely grasp. However, it seems clear that in the coming year, that grace period has ended and that the FTC may be increasing its actions not only exclusively in the child space anymore but also in a more overlapping gray area where companies may not expect it.
In the article, Fitzpatrick has several predictions for 2015, which include more COPPA actions on a state level, COPPA actions that no longer apply to only child-directed websites, behavioral targeting on kid sites and more scrutiny of social media. Advocacy groups have been on the FTC for years, urging them to take a harder line when it comes to children's privacy. Will 2015 be the year?
To read the full article, be sure to check out Ad Age. For more information about the author, Allison Fitzpatrick, check out her bio here.
Thursday, December 4, 2014
If you're like most parents you want to keep your kids safe online. Doing so these days is no easy task and many parents are finding themselves feeling not only overwhelmed by the unknown on the Internet, but also less adept than their children at using the very devices, websites and apps that worry them. CARU is the self-regulatory body for children's advertising. We work to ensure that all advertising to children is truthful, accurate and not deceptive. We also monitor websites online to make sure that they are safe and that they don't violate the Children's Online Privacy Protection Act. When we come across something that we think parents may find useful for helping ensure that their kids have a safe online experience, we want to share it!
If you are one of these parents who want to make sure that your kids are making smart and responsible decisions online there is an interesting new resource that helps families do just that. ThinkBeforeYouLink.com offers tools to help you and your kids understand what's lurking on the Internet and become safe digital citizens. There are tons of fun and interactive resources for families to learn how to protect themselves.
There is also a family online safety blog, which offers plenty of tips on what you can do to ensure that your child's experience online is a safe one.
Have a safe and happy holiday season. To learn more about the Children's Advertising Review Unit, visit ASRCReviews.org
Thursday, October 2, 2014
Yesterday, CARU held its annual conference at the Ritz-Carlton New York, Battery Park. The event was an excellent opportunity for industry members to discuss issues and concerns amongst the community.
Panelists wowed attendees with a wealth of information. Discussions focused on issues facing the children's advertising industry, how online and mobile technology has changed the way companies market their products to children in the US and abroad, nuances of the modified COPPA Rule, how companies are implementing new practices to comply with these changes in their online and mobile marketing and much much more. Panelists also discussed strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory compliance, marketing to children through non-traditional means, domestic and global challenges in self-regulation. There was even a panel advising what to consider when working with younger talent--something that many in the industry is familiar with.
The Keynote speaker, Terrell McSweeny, urged advertisers and others covered by its Children's Online Privacy Protection Act Rule not to ignore the regulation's data security requirements, saying that the recent rash of massive data breaches has made safeguarding data vitally important. McSweeny warned that the commission plans to bring more children’s privacy enforcement cases similar to a pair of recent actions. Elliott Siebers, Deputy Attorney General in New Jersey for the Department of Law and Public Safety, predicted that state enforcers would also become more active in the area.
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Wednesday, September 24, 2014
CARU's annual conference is happening next week on Wednesday October 1st at the Ritz-Carlton New York, Battery Park. CARU believes that if there is one conference to attend this year about children's marketing, this is it. With so much happening right now in the children's marketing industry, you can't afford not to be a part of the discussion.
Expert panelists will consider challenging issues facing the Children's Advertising Industry, focusing on how online and mobile technology has changed the way companies market their products to children in the US and abroad. A significant emphasis will be placed on the modifications to the FTC's COPPA Rule, including discussions on how companies are implementing new practices to comply with these changes in their online and mobile marketing.
Panelists will also discuss strategies for utilizing online interest-based advertising and other third party initiatives while maintaining legal and regulatory compliance, marketing to children through non-traditional means, domestic and global challenges in self-regulation, social media, and much more. Additionally, CARU has devoted an entire panel to discussing the nuances of the Children's Online Privacy Protection Act (COPPA).
The Keynote speaker is Terrell McSweeny - Commissioner of the FTC. Other confirmed speakers include Kandi Parsons (via Skype) - Senior Attorney, Division of Privacy and Identity Protection, FTC; Elliott M. Siebers - Deputy Attorney General, NJ Department of Law & Public Safety; Brian Morgenstern - Cyber Investigator, NJ Division of Consumer Affairs, Office of Consumer Protection and many more.
To view the entire conference agenda, click here.
This event is not to be missed. To register, please click here. For a special discount of 10% off for our blog readers, please use code: "carutenoff"
If you have any questions please contact Rey Persaud at Rpersaud@asrc.bbb.org, Jay Black at JBlack@caru.bbb.org or Wayne Keeley at WKeeley@caru.bbb.org.
We hope to see you there.
Tuesday, August 19, 2014
Reports around the globe seem to be indicating that Google may soon allow children to have their own accounts. The rumor is that the suite of services will be compliant with the Children's Online Privacy Protection Act (COPPA). We hear that they are planning to create children versions of platforms like Youtube and Gmail.
To find out more, check out this article.
Thursday, July 17, 2014
It's no secret the Children's Online Privacy Protection Act can be a little confusing. To clarify some of the law's more difficult nuances the FTC published the COPPA FAQs several years ago. The FTC is constantly updating the FAQs as the law evolves with new technologies. Today, the COPPA FAQs have been updated again in an effort to help companies better understand COPPA's fine details. The updates address acceptable methods of verifiable parental consent. Changes can be found in FAQs H.5 and H.10, and there is also a new FAQs are located at H.16.
You can find the new COPPA FAQs on the FTC Website.