The Latest News From...

The Latest News From...

Thursday, September 15, 2016

CARU Releases EvanTube Decision in a Case of First Impression

CARU recently issued a decision about inadequate disclosures on EvanTube. This is a case of first impression and certainly something industry will want to take note of.

For more information, check out CARU's press release or this post on Media Post for further details.

Friday, July 22, 2016

In the News: MPAA Lawsuit Over Smoking in Movies Rated PG-13 and Lower

Determining material that is suitable for a child audience can be a complex question. A new lawsuit is hoping to prevent the MPAA from giving films that depict the act of smoking a rating of G, PG, or PG-13. If the Plaintiffs are successful, the lawsuit would effectively ban smoking in movies rated PG-13 or lower. The Plaintiffs argue that movies like Dumb and Dumber To, Transformers: Age of Extinction and Iron Man 3 have a major impact on people watching them and showing smoking is not suitable. The MPAA, its studio members and the National Association of Theatre Owners are defending their actions as free speech.

For more information on this topic, visit the Hollywood Reporter.

Friday, July 15, 2016

A Reminder of What You Should Know Before You or Your Children Download Apps

Our phones contain our entire lives on them these days--our contacts, calendars, emails and plenty of sensitive data. Keeping your information private is more important than ever and loss or theft of your phone aren't the only ways your personal information can fall into the wrong hands. With so many innovative apps out there, at times we all may feel like kids in a candy store when perusing online. But mobile apps that you (or your children) download onto your phone may be accessing more than you may bargain for.

Apps may be able to access your location, emails contact lists, and other sensitive information stored on your device--and you may be giving them permission to do so when you download them. App companies then may in turn sell or share your information without your knowledge or permission.

We urge everyone to look into apps before you choose to download them and invite them into your life. Take a moment to read up on an app's information in the app store, check to see if it has a privacy policy (that discloses how they'll use your data) and see if companies include contact information so you are able to reach them if an issue should arise.

Pass on an app if it requires permission to access an intrusive or unnecessary amount of data. Consider what data an app reasonably needs to access in order to function. If an app is requesting access to your location, emails or to listen in through your microphone when it has nothing to do with the app's functionality, be wary.

Check out these tips from the Better Business Bureau about how to protect your privacy when using apps.

Thursday, June 23, 2016

FTC Charges Mobile Ad Network InMobi with Tracking Child Consumers without Parental Consent

The Federal Trade Commission (FTC) settled charges with InMobi, a mobile advertising company, for deceptively tracking the locations of hundreds of millions of consumers (including children) around the world (which the FTC charged is a violation of the Children’s Online Privacy Protection Act (COPPA). InMobi will pay a fine of $950,000.

The FTC alleged that InMobi gathered geolocation information on mobile device users without knowledge or permission and then utilized that information to serve geo-targeted advertising. InMobi misrepresented that it would only track consumers' locations if they opted in. However, according to the FTC complaint, InMobi was tracking consumers' locations even when consumers expressly denied permission to do so. The company did so by collecting information about the WiFi networks that the consumer’s device connected to or that were in-range of the consumer’s device.

In addition to ceasing its deceptive practices like geolocating devices without user's permission, the settlement deal also requires InMobi to delete any information it collected on children. According to Jessica Rich, Director of the FTC's Bureau of Consumer Protection, “This settlement ensures that InMobi will honor consumers’ privacy choices in the future, and will be held accountable for keeping their privacy promises.”

For further details on the settlement, visit the FTC's Press Release online.

Monday, June 13, 2016

June is Internet Safety Month-- And a Good Reminder to Check Your Children's Online Activities

School is almost out and that means your children will have more free time to browse the Internet (and hopefully play outside). June is Internet Safety Awareness Month--and a great time to remind ourselves to monitor what our children are doing online. 

In today's digital age it's critically important that young internet users understand how to browse the internet safely. While some children may not have the necessary judgment to understand the consequences of sharing personal information or photos, other children may choose to break the rules. That's why it's important to have a discussion about this important topic with your children.

Remember the risk that being online involves and talk to your children about how to be a safe internet user. Here are some tips to get the ball rolling:

Open Communication - Inform your child that you will be monitoring his or her behavior and explain why. Set rules and discuss them with your child in advance. 

Set Boundaries - Explain to your child what is and is not appropriate to share. Determine who they can and cannot communicate with. Set a policy about sharing photos, your location, your phone number, address, etc. Help them understand the reality involved with sharing such information as well as the potential consequences.

Monitor Online Presence - Make sure to collect your child's passwords and usernames for sites he or she wishes to use. Check regularly to ensure you approve of what information they are sharing.

Review Apps - Ensure that apps have a privacy policy and check to see what information is being collected. Verify whether the apps your child is using are free and if they are not discuss what you are comfortable with your child downloading and why. 

For more Internet safety tips, check out CARU's tips for Safety on Screen.

And now is also a great time to check your own online practices and make sure you are browsing safely and securely as well!

Tuesday, May 24, 2016

A Recap of CARU's 2016 West Coast Conference

The preliminary feedback is in and CARU’s 2016 Annual Conference was a resounding success. Indeed, one comment was that the conference was taken to an entirely different level this year. It was held at the beautiful Ritz-Carlton in Marina Del Ray. It was very well attended with both CARU Supporters and others in the children’s advertising industry including: Cartoon Network, Disney, Dreamworks, General Mills, Google, MPAA, Nickelodeon and many more. The conference was officially titled, Reimagining Children’s Advertising: Getting it Right in an Evolving Landscape. All of the panels featured expert speakers and in-depth substantive content.

The conference got a rousing start from a fireside chat between Paul Berberian, CEO of Sphero (maker of BB-8 toy from Star Wars) and ASRC’s CEO, Lee Peeler. Paul described the process by which Sphero obtained the contract from Disney to create and market BB-8 and the various pitfalls they worked hard to avoid along the way. If you haven't read it already, be sure to check out the recent article published in the New Yorker about Sphero and featuring Paul Berberian.

The lineup also included an inside look at COPPA and the aftermath of the amendments to the Rule. The panel featured Lindsey Tonsager of Covington & Burling and Matthew Vidal from Nickelodeon.

Of course, the explosion of mobile marketing to children merited a panel with Amy Mudge of Venable LLP, Don McGowan of The Pokemon Company and Michelle Lee of IDEO.

The audience was able to participate in groups and submitting feedback the next panel on Data Security hosted by Liisa Thomas of Winston & Strawn, LLP and Molly Morse of Kekst.

After a sumptuous networking lunch held alfresco right next to the marina, CARU’s second keynote speaker, Madeline Di Nonno, CEO of the Geena Davis Gender in the Media Institute engaged the audience with a fascinating discussion about gender bias in the media.

The afternoon continued with interesting panels. Alan Friel of Baker Hostetler, Linda Goldstein of Manatt, Phelps & Phillips, LLP and Sara Perry from Dreamworks discussed native advertising and endorsements, two extremely current topics facing the industry. 

The CARU & CFBAI year in review was given by CARU’s own Angela Tiffin and CFBAI’s Maureen Enright.

The final panel, a humorous and insightful presentation on marketing toys featured  Sheila Millar of Keller and Heckman, Mick Monahan of Mattel and Amanda O’Keefe of Activision Blizzard, Inc.
Overall, it was a great day for all and CARU looks forward to its next conference.

Friday, April 29, 2016

Don't forget to register for the CARU and IBA Accountability Conferences!

Two Terrific Conferences! One Beautiful Venue!Multiple Networking Opportunities!

CARU Supporter and CBBB National Partner rate for CARU conference

CBBB National Partner and Members of Participating DAA Trades for IBA conference



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