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Friday, November 13, 2015

FDA Updates Guidelines on Fortification Policy for Labels

On November 6, 2015 the Food and Drug Administration (FDA) issued a guidance on its fortification policy for adding nutrients to food. The FDA's issuance of its opinions on its fortification policy was long-awaited since its last policy was issued more than 30 years ago. Although it was amended in 1993 to conform to the Reference Daily Intakes, this is the first time since 1980 that the FDA is formally issuing new guidance on its fortification policy.

The new guidance provides advice on how to properly fortify foods. It also though cautions companies against fortifying snack foods, unsweetened carbonated beverages, low-calories and alcoholic beverages that "could mislead consumers to believe that substitution of naturally nutrient dense foods with fortified snack foods would ensure a nutritionally adequate diet."

Check out the FDA's Q+A about its fortification policy on its website.

CARU and ASRC Make an Appearance at the 37th BAA Conference

CARU attended the Brand Activation Association's (BAA, which is a division of the ANA) 37th Marketing Conference this year in Chicago. There were two days of inspiring and thought-provoking panels from senior lawyers and marketers all about promotional marketing. There were over 750 people in attendance composed of the nation's leading regulators, lawyers, marketers and technology innovators. 

Ron Urbach's Epic Annual Address

This year's conference was entitled, "Walking the Line: Between Innovation and Regulation." Panels featured heavy hitters in the industry like Loeb & Loeb's Ken Florin focusing on social and digital media, and Ronald Urbach, Chairman, of Davis & Gilbert  offering a look at the interplay of marketing and advertising to activate brands. There were two keynote addresses: one on the future Federal Trade Commission policy and enforcement by Daniel Kaufman, Deputy Director, Bureau of Consumer Protection, FTC and another called Crossing the Line: Conflicts between Creative and Legal from Sony Pictures Entertainment's George Leon and Eric Baum. Amy Mudge of Venable and Mary Engle (along with several other FTC guest appearances) discussed how to defend against actual and potential regulatory investigations. 
Jeff Greenbaum, Martin Zwerling and Leslie Fair

And the Advertising Self-Regulatory Review Council (ASRC) had a major presence as well. Rebecca Griffith (along with John Feldman at Reed Smith) spoke the first day of the conference about consumer reviews. Martin Zwerling (along with Jefrrey Greenbaum, Managing Partner, Frankfurt Kurnit; and Leslie Fair, Senior Attorney Bureau of Consumer Protection, FTC) gave an in-depth review of 2015's key advertising law developments. Katie Goldstein from the Children's Advertising Review Unit (CARU) spoke with co-moderators Allison Fitzpatrick of Davis & Gilbert and Barry Benjamin at Kilpatrick, Townsend & Stockton, about issues pertaining to children's advertising. And Lee Peeler closed out the conference with a discussion about mobile marketing developments with Marc Roth of Manatt, Phelps & Phillips.
Barry Benjamin, Katie Goldstein, Allison Fitzpatrick and Joe Sena

Make sure you're following us on Twitter. We are often live-tweeting fun and interesting tidbits from the events we attend.

Thursday, November 5, 2015

Common Sense Media Releases New Report on Teen and Tween Media Consumption

Common Sense Media released The Common Sense Census: Media Use by Tweens and Teens, which examines how U.S. Teens and Tweens consume media in 2015. 

On November 4, 2015 Angela Tiffin, on behalf of CARU, attended the rollout of the new report in Washington D.C. at the Henry G. Kaiser Family Foundation Barbara Jordan Conference Center.  The event included a panel discussion with the report's lead author, Vicky Rideout, FCC commissioner, Mignon L. Clyburn and Dr. Ellen Wartella, Professor of Communications and Director of the Center on Media and Human Development at North Western University and long time academic advisor at CARU.  

Ellen Wartella and Angela Tiffin

The report confirmed that tweens and teens use digital media for several hours a day but varied in their preferences and patterns of use depending on age and other factors like socio-economic background.  The report showed that the more things change the more they stay the same; listening to music and watching TV is still at the top of a teen and tween's favorite thing to do --even if the way they consume their media is completely different than their parents at the same age.

Common Sense Media CEO, James Steyer

Tina Poturica attended the event in New York City, which was moderated by Kelly Wallace
CNN Digital Correspondent & Editor-at-Large at Gotham Hall. Kelly kept the conversation going with leading experts in child development, media, and policy to learn about the evolving relationships between families and technology. 

Tuesday, October 6, 2015

The Children's Advertising Review Unit and the Toy Industry Association collaborate on a Parent's Guide to Advertising

The Children's Advertising Review Unit (CARU) and the Toy Industry Association (TIA) have teamed up to bring parents an updated Parent's Guide to Advertising and children. This free guide helps parents understand and discuss advertising when it comes to their children. It provides strategies to teach kids about the purpose of advertising, how to differentiate between different types of marketing as well as how to identify it.

To download a free copy to help teach your children about advertising visit TIA's website by clicking here.

Monday, October 5, 2015

CARU's Conference 2015 Photos and Recap

CARU's annual conference went off without a hitch last week. Expert panelists explored challenging issues facing the children's marketing and advertising industry. The discussions ranged from the Children's Online Privacy Protection Act's impact on mobile and smart toy technologies to social media to drafting and negotiating strategies when working with children's properties. 

CARU was thrilled to host Federal Trade Commissioner, Terrell McSweeny for a fireside chat with Lee Peeler as the keynote speaker. The Commissioner discussed her opinions about the FTC's position on many issues relating to children's marketing and also weighed in about concerns prompted by European Court of Justice's recommendation that the safe harbor agreement that governs data between the U.S. and EU should be struck down. 

We had a full house filled with some of the best and the brightest in the business. We'll be back again next year with another great program. Be sure to follow our blog, Twitter and Facebook pages for all of the latest CARU news. 

Monday, September 21, 2015

Don't Forget to Register for CARU's Annual Conference September 30th!

Time is running out! The CARU Conference is next week, September 30th. And guess what? This year we've got complimentary Wi-Fi for all attendees!

The NAD Conference is already sold out but we still have some remaining seats. FTC Commissioner, Terrell McSweeny will be there discussing children's marketing. We also have Miry Kim from the FTC who will be discussing all your questions about COPPA. Plus many more great speakers. Click HERE to see the agenda.

Click HERE to learn more information about the can't miss marketing event for anyone in the children's space.

Friday, September 4, 2015

FTC Reports Better Privacy Disclosures for Children's Apps

The FTC completed a new survey to examine what disclosures are being made about children's apps privacy practices and interactive features like links to social media. The FTC found that of the 364 apps they reviewed (in both Google Play and Apple Store) that 45% of them (164 of the apps) had privacy policies that could be viewed from a direct link on the app store page. Additionally, 38 of the apps had privacy policies in harder-to-find places such as the app developer's website and another 48 of the apps included some form of disclosures within the app itself about sharing of personal information. To read more about the FTC's findings, visit its website.

For inquiries about becoming a CARU Safe Harbor, please contact Wayne Keeley at or (212) 705-0112.