Monday, October 7, 2013
Since COPPA 2.0 went into effect in July, there have been several questions and concerns over how to properly comply with this regulation. As an FTC-approved Safe Harbor program, CARU does everything it can to help its members and Safe Harbor participants. CARU urges all members to read up on the recently revised Frequently Asked Questions put out by the FTC to help clarify any issues you may have. For your convenience we have now posted the FAQs on the CARU website.
If you are interested in becoming a CARU member or Safe Harbor please reach out to Jay Black at firstname.lastname@example.org.
Friday, August 16, 2013
The Federal Trade Commission has announced that it is seeking public comment on a new proposed method for collecting verifiable parental consent. Assert ID, Inc., has applied for Commission approval under the FTC's updated Children's Online Privacy Protection Act's (COPPA) new system where companies are permitted to seek permission for new methods of obtaining parental consent, in addition to the acceptable methods already laid out on the rule.
As per the updated rule, the FTC is now seeking public comment about AssertID's new proposal as to whether this method is already covered by the existing methods already set out or whether the new method meets the rule's standards and ensure that the person providing consent is indeed the child's parent.
Apple Announces that Children Can Hold iTunes Accounts, Apps for Users Under 13 Cannot Use Behavioral Advertising
|Credit: James Martin/CNET|
In anticipation of launching iOS 7, Apple has revamped its App Store Guidelines and Apple is rumored to now plan to allow children under 13 to sign up for their own iTunes accounts so long as they are approved through an educational institution. Apple has increased its efforts to become entwined with education, recently signing a $30 million contract with the L.A. Unified Schools.
Allowing younger kids to have their own accounts will put the pressure on Apple to ensure that it complies with the Children's Online Privacy Protection Act (COPPA) and its new requirements. Check out this article to find out how Apple plans to put measures in place to protect its new class of child account holders.
|Image via Business2Community|
Are you worried about what your children are watching online? Would you like to know what they're watching before you leave the room? Well, you may be in luck: YouTube and other online video-sharing sites plan to implement age ratings under a government-backed plan that they hope will protect kids from inappropriate violent and sexually explicit content.
The government is still in the process of figuring out how this would work but they have formed a working group that they hope will sort it out.
To read more about this new rating system, click here.
Wednesday, July 31, 2013
Each semester, CARU hosts an intern. This summer semester, Jessica A, a law student, joined the CARU staff. Here is some insight into a day in the life of a CARU intern, written by our intern herself.
The above describes one of many exciting responsibilities of a CARU intern. Interns and staff attorneys alike monitor apps, websites, television commercials, print ads, and other advertisements for compliance with CARU’s Guidelines as well as federal laws such as COPPA. CARU aims to help advertisers and website operators bring their designs into compliance before they subject themselves to fines imposed by the FTC but more importantly, before children’s inherent vulnerabilities can be exploited.
Throughout the summer, I have learned that the CARU staff engages in routine monitoring and much more. The CARU staff also runs the first FTC-approved COPPA safe harbor program, records and archives case reports, pioneers research on issues related to children’s media, and presents conferences that bring together the key players in the industry. For example, in anticipation of the July 1st date of the FTC’s COPPA Rule Amendments coming into effect, CARU brought together its Supporters to discuss the Amendments (including the Amendments’ effect on the future of online behavioral advertising). As an intern, it was exciting to be in the same room with general counsels and representatives of major children’s television networks and toy companies as well as leading privacy and advertising lawyers and other great minds. The '90s child within me wanted to run up to some of these people and blurt out how much I loved growing up with their programming and products! I also wanted to tell them how I still sometimes watch “kid’s TV” and peruse toy stores when I feel nostalgic (hey, don’t pass judgment, I am sure you sometimes linger on the kid’s networks when flipping through channels!).
In sum, CARU is awesome and it has been a pleasure to intern here! I have learned about industry self-regulation and children’s media law whilst conducting legal research and writing. With the FTC’s COPPA Rule Amendments newly in effect, the office’s excited air is contagious. The staff is busy guiding and advising their safe harbor participants as well as engaging in routine monitoring. My summer internship has provided me with an invaluable experience. I leave here with a different outlook on commercials, websites and apps geared towards children. I now can’t help asking myself - is that character wearing a helmet while riding that bike? Is that family eating excessive amounts of food contrary to normal portion sizes? Is that product being advertised labeled ‘Keep out of reach of children’? Does this website need to obtain verifiable parental consent?
I thank the entire CARU staff for the amazing opportunity to join them this summer and look forward to seeing more of the amazing work that CARU does.
Monday, July 8, 2013
With COPPA changes now in effect, there are several things that have changed that you should know about. This video outlines five of the major changes to the Children's Online Privacy Protection Rule that your business needs to know about.