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New YouTube Rules Restrict Ads to Certain Channels


YouTube made a big change yesterday, shaking up the industry for online content creators. The popular website decided to stop serving ads on YouTube Partner channels that have not reached at least 10,000 lifetime views. The purpose of requiring the threshold views is to provide the platform information to ensure the validity of a channel. This will hopefully help to avoid advertisers' content ending up on inappropriate and/or illegal channels that violate YouTube's Terms of Service.

For more information, check out this article in Ad Age.

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CARU Releases EvanTube Decision in a Case of First Impression

CARU recently issued a decision about inadequate disclosures on EvanTube. This is a case of first impression and certainly something industry will want to take note of.

For more information, check out CARU's press release or this post on Media Post for further details.

CARU Shoots PSA with Catherine Hicks and Siberian Films

CARU would like to send a special thank you out to Catherine Hicks for supporting CARU's mission and starring in our Public Service Campaign! We look forward to sharing the finished product with you soon! Thanks also to Siberian Films who came and shot the campaign for us!

Check out this behind-the-scenes slideshow!


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