Tuesday, February 24, 2015
On February 23, 2015, Google released a child-appropriate version of YouTube for kids. The new child-appropriate platform offers parents an environment for their young ones free from targeted ads and the collection of any personal information--for now at least. Industry experts are still worried about what privacy and blurring issues the site may raise.
The new children's version of YouTube will of course have to comply with the Children's Online Privacy Protection Act (COPPA), and one can be certain that the Federal Trade Commission will be taking a gander at Google's entry into the children's media market.
To read more about the launch of YouTube for kids and the legal concerns, read this article in Law 360 that mentions CARU's role in children's privacy as well as blurring issues.
Monday, February 23, 2015
The Children's Advertising Review Unit evaluates claims made in children's advertising for both truth and accuracy. In a recent investigation into marketing practices by Dave and Buster's, CARU found that the commercial-at-issue was misleading to children. At issue was a commercial in which Dave & Buster's made the offer
Just tell us 'kids rule' and you can play video games for free until 3pm'
Under the terms of the offer, which were not made clear up front, this so-called "free play" came with many strings attached. To read the entire press release, click here.
CARU's inquiry with Dave and Buster's was in the news. CBS News reported that Dave and Buster's was scolded for false advertising to children. Check out the full article for details about what CBS reporters had to say.
Wednesday, February 11, 2015
Social Media Week is a leading conference worldwide that curates some of the best ideas and insights into how social media and technology are constantly evolving and affecting change in business and society on a global scale. Social Media Week is being held this year in New York from February 23-27th and the Advertising Self-Regulatory Council (ASRC) is getting in on the action.
Now in its seventh year, Social Media Week will welcome over 10,000 attendees from New York's top companies. This week-long conference will provide engaging as well as educational content on a range of topics spanning many industries from advertising to technology. Events will be held at various locations throughout the city. To check out the events you can click here.
The Advertising Self-Regulatory Council will be hosting a FREE event at the IAB Ad Lab (116 E. 27th Street, 8th Floor, NY. NY) on Tuesday February 24, 2015 from 10:00 AM - 11:00 AM. Panelists will discuss the content marketing revolution and successful strategies for avoiding costly mistakes.
Panelists include Laura Brett, Staff Attorney from the National Advertising Division, Council of Better Business Bureaus, Leanne Gabinelli, Staff Attorney Electronic Retailing Self-Regulation Program, Katie Goldstein, Senior Staff Attorney, Children's Advertising Review Unit of the Council of Better Business Bureaus, and Todd Ruback, Chief Privacy Officer at Ghostery. The panel will be moderated by David Mallen, Co-Chair, Advertising Disputes, Loeb & Loeb LLP.
Transparency is key to building trust in the social and mobile advertising space. Hear about regulatory and self-regulatory guidance that can help you avoid pitfalls and build trust with your customers when interacting with them in the digital marketplace.
To register, please click HERE to register online for free.
CARU's sister program The Online-Interest Based Advertising Accountability Program will be speaking at another panel at the IAB Ad Lab the same day at 1:30 PM- 3:00 PM. Genie Barton, Vice President and Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives, Todd Ruback, CPO at Ghostery and Rob Sherman, Deputy Chief Privacy Officer at Facebook will be discussing going social with privacy and much more. To read more about this panel and register for free, click HERE.