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Thursday, November 5, 2015

Common Sense Media Releases New Report on Teen and Tween Media Consumption

Common Sense Media released The Common Sense Census: Media Use by Tweens and Teens, which examines how U.S. Teens and Tweens consume media in 2015. 

On November 4, 2015 Angela Tiffin, on behalf of CARU, attended the rollout of the new report in Washington D.C. at the Henry G. Kaiser Family Foundation Barbara Jordan Conference Center.  The event included a panel discussion with the report's lead author, Vicky Rideout, FCC commissioner, Mignon L. Clyburn and Dr. Ellen Wartella, Professor of Communications and Director of the Center on Media and Human Development at North Western University and long time academic advisor at CARU.  

Ellen Wartella and Angela Tiffin

The report confirmed that tweens and teens use digital media for several hours a day but varied in their preferences and patterns of use depending on age and other factors like socio-economic background.  The report showed that the more things change the more they stay the same; listening to music and watching TV is still at the top of a teen and tween's favorite thing to do --even if the way they consume their media is completely different than their parents at the same age.

Common Sense Media CEO, James Steyer

Tina Poturica attended the event in New York City, which was moderated by Kelly Wallace
CNN Digital Correspondent & Editor-at-Large at Gotham Hall. Kelly kept the conversation going with leading experts in child development, media, and policy to learn about the evolving relationships between families and technology.